Send Me The Texas Landscaper's Marketing Toolbox
Attend These Sessions at the TNLA Hort Forum
Session 1: The Landscaper's Guide to Sales & Marketing in the *New Normal* Economy
Presented by Jack Jostes
January 6, 2025
12:35pm to 1:35pm CT
Llano Estocato Room
The Covid-19 work-from-home stimulus-money-surplus boom honeymoon is over. Interest rates are climbing, inflation is rampant -- we’re in a recession. How will you adapt your sales & marketing? How will you prepare your sales team? How will you systematically train your customers to buy from you instead of a competitor? In this workshop, Tree of Good Fortune author Jack Jostes will reveal battle-tested direct response marketing strategies + fresh marketing tactics to help you thrive in this new economy.
During this Session You Will Learn
- Foundational Marketing Elements Which aspects of the Tree of Good Fortune are still relevant?
- Budgeting Should you increase your marketing… or reduce it to save money?
- War Stories From Landscapers Who Have Been Around The Block See select video clips from Jack’s conversations with multiple, successful 30+ year landscape veterans who have weathered multiple recessions
- Direct Mail How to proactively market your hell yes customer with highly trackable direct mail
- Pricing Strategies + Positioning - How to stop losing on price… even in a recession
- Sales Process - Essential sales process milestones to close competitive sales
Session 2: Brand Your Sales Process to Get the Owner Out Of Sales
Presented by Jack Jostes
January 6, 2025
1:50pm to 2:50pm CT
Llano Estocato Room
Good news: you, the owner, are great at sales.
Bad news: you, the owner, are great at sales... you are the bottleneck to the growth of your company. I bet you're reading this at 11:07 p.m.... up late working again. The best news: It IS possible to get OUT of sales. If you don't brand your sales process, you might just have to work another 80-hour week next week, just like I did - for years - until I learned, and implemented, so key sales strategies that work for my clients.
During this Session You Will Learn
- Increase your close rate which will save you massive time
- Create a repeatable process that attracts both customers AND employees... Employees LOVE it when there's a solid process
- Free up your time to grow the business
- Set your business up to grow, scale - and be even more sellable
Meet Your Presenter: Jack Jostes
If you're reading this page, it means you're getting ready to attend the can't-miss education and networking experience for landscape professionals in the Southeast - GREEN & GROWIN'! Make sure you stop by Booth #1530 and say howdy to the Ramblin Jackson team. We'll be giving away some smokin' hot prizes including a FREE Traeger grill at the Marketplace Trade Show on January 16-17th.
Don't miss your chance to see how you stack up to the competition by completing our 2025 Snow & Landscape Sales Survey. We'll be sharing the results later in the year at one of our virtual events.
Are you wasting time with un-qualified leads who can't afford to buy from you?
See How Ramblin Jackson Can Help You Find More Hell Yes Customers
