Connect With Today's Guests
π³ Archer Landscape Design: https://archerlawns.com/
π€ Connect with Aaron Doud: https://www.linkedin.com/in/aaron-doud-71594927/
πΈ Company Facebook:https://www.facebook.com/archerlawnservices/
π’ Company Instagram: https://www.instagram.com/explore/locations/863440417167824/archer-services/
Schedule a 15-Minute Marketing Brainstorm with the Ramblin Jackson strategy team https://landscapersguide.com/brainstorm/
Get Started With The Landscaper's Guide
π§ Watch the full episode + read the transcript:
https://landscapersguide.com/podcast/
π₯ Tell us where to send your beef jerky:
https://landscapersguide.com/toolbox
π
See upcoming live and virtual events:
https://landscapersguide.com/events
Β
00:00 β Why Archer Landscape Design Decided To Rebrand
00:00 β Aaron Doud
Our name Archer Services was and I kind of always had that feeling that it was a little generic.
00:04 β Paul Doud
Physical rebranding of the company is definitely a process there.
00:08 β Aaron Doud
We started out with a pretty high end SEO company and I didn't really know the value of it. Always was questioning.
00:14 β Paul Doud
Hey everyone.
00:15 β Jack Jostes
Welcome back to the Landscaper's Guide podcast. Today I'm excited to interview my clients from Archer Landscape Design. I'm here with Paul and Aaron Dowd and. And Aaron, tell us a little bit. What is Archer Landscape Design? Where are you guys based and what do you do?
00:30 β Aaron Doud
Yeah, we're based in Magnolia, Texas just south of the Woodlands. The Woodlands are main area that we like to work in. My brother and I started the company back in 2008 so we just celebrated 18 years of business. We're very excited about that and we specialize in landscape design build but then we also have a good emphasis on maintenance so we have a full fertilization program and everything. So.
00:56 β Jack Jostes
So 2008 was a. Was a good time to start a business.
00:59 β Aaron Doud
Yeah, yeah.
01:00 β Jack Jostes
I started in 2009.
01:01 β Aaron Doud
It is great because you have nothing to lose when everything is down at the bottom.
01:05 β Jack Jostes
I agree. I. I'm curious like what your life circum. What was going on that made you decide I'm going to start a landscape company.
01:13 β How Aaron And Paul Started Their Landscape Business
01:13 β Aaron Doud
I'd been in the industry. Well, we both had. Paul was finishing up school and but were still. We were working together at that point but I'd been with the company for seven years and we just went. We're kind of getting to a point where we saw a little diversion in where we wanted to go. So I really thought the maintenance side was really great to get reoccurring leads and revenue bringing in and he just didn't really want to see that side at all. And so we decided to part ways and Paul and I started company started as Archer Services and then now we're Archer Landscape Design.
01:45 β Changing From Archer Services To Archer Landscape Design
01:45 β Jack Jostes
Cool. And yeah. Tell me about the transformation in the name. What. What's in the name? And tell me about that.
01:52 β Aaron Doud
That really happened when I found Ramblin Jackson. So we. Our name Archer Services was. And I kind of always had that feeling that it was a little generic where it was. We honestly just came up with the name. We wanted something that was. Wasn't really tied to either one of us with Archer. And then we thought Archer kind of being a little bit higher up and a name that everybody could spell easy to read. But we knew that we needed more direct branding. So when we found Ramblin Jackson. It was a good suggestion by y'. All. And so we. We changed it. It's been good. Our clients have liked it.
02:26 β Jack Jostes
- I remember. You know, so one of the first things we do with clients is an audit.
02:31 β Aaron Doud
Yep.
02:31 β Jack Jostes
And I remember auditing your business, and I'm like, archer, services. Like, what kind of services? And so this is normal that people just strike out on their own, and then 15, 20 years into it, they're like, okay, what do I really want? What do I want the next phase of business to be like? And about 65% of our clients change their name.
02:53 β Paul Doud
Wow.
02:54 β Jack Jostes
And I'm typically a big part of. With my team. I'm like, guys, what is this? What is this name? And the client's like, I don't know. We've just used it for 15 years, so that's cool. Thanks for working with us on that. Sure. It's kind of a big deal to get to work with people on something. It's kind of personal. You get to change your business name, and now it's branded on your shirt. So it's a big decision.
03:22 β Aaron Doud
It is. It is. Takes a lot of work on the back end as well, too. Between shirts and trucks and signs and everything. It's a lot to undertake, but, yeah, it definitely tells people who we are now.
03:34 β Overcoming The Challenges Of Rebranding
03:34 β Jack Jostes
Yeah. So tell me about that. So a lot of times I share this idea with people, hey, maybe we should, you know, upgrade the business name partly to include keywords like landscape design is one from an SEO standpoint. But more importantly, I think is the brand component of people. Do people understand what your company does? What would you say to business owners and Paul, feel free to chime in that. Are reluctant to make that leap and go through the shirts and the vehicles and all the digital stuff.
04:07 β Paul Doud
I mean, I was very hesitant at first to pull the trigger on that for sure, so. But now we've done it. I mean, it's been a lot easier than I thought it was going to be. I thought it would be a lot of effort, confusing to people, maybe lose a little bit to it, but it's just kind of like it was never anything different. Went right through. But like Aaron said, there definitely is a lot to kind of the rebranding. Physical rebranding of the company is definitely a process. Process there. Yeah.
04:40 β Jack Jostes
So what are some of the results? How long has it been and what have you noticed?
04:40 β How SEO And Branding Helped Rebuild Lead Generation
04:44 β Aaron Doud
Oh, gosh, it's been right at a year since we switched our name, really. A lot of it happened, so we had a little history Back with our company, we started out with a pretty high end SEO company and I didn't really know the value of it. Always was questioning whether or not the leads were working out or not because they wanted, it seemed like they wanted to take credit for all the leads and a lot we felt was us and our name. And then for a while we switched to a company that was just very basic and our leads tanked over a period of two years.
05:15 β Aaron Doud
And so I really saw the value of hiring a high end SEO company and we've, I felt like we've been, we're right back up and then even gone higher now to where we're at, especially a lot with the branding. You guys have taken it to the next level. Your team has been awesome as far as just everybody seems like they care and they know our company. Working with Jason and Anna all the time, they've been great. And Rebecca helped us get off to a really strong start. So. Yeah, so that's really it. I mean just getting our SEO back up to where it is because it's so important in getting our daily and keeping our daily running, especially with the construction side. It's a non stop machine. You have to feed otherwise you're going to be in trouble. So.
05:59 β Using Professional Video To Build Customer Trust
05:59 β Jack Jostes
Yeah, well, we appreciate the opportunity. And what are we doing today? So we're in Houston right now. We just did some videos. Why are like tell us about why are we doing video? And you've already done some video.
06:13 β Aaron Doud
We love doing video. But the problem as far as a lot of business owners know this, just actually taking it from the camera and actually getting it to where it needs to go. And then I wanted to see what your process was like. I've watched a number of your podcasts and everything, so honestly, more than anything it was just about kind of seeing the way that you do things. Do I need to change the way I'm doing it? But a lot of what I have is similar. Just the lighting is big here in this one. But no, we've enjoyed working with you today and getting some good coaching as far as just, you know, we always smile but sometimes I felt like I was smiling too cheesily.
06:47 β Aaron Doud
But yeah, that's a part of it to come across because people want to see your genuine and most small business owners aren't naturals on camera, so.
06:57 β Jack Jostes
Well, I commend you for doing video at all. I mean truly. I mean there's so many companies out there that the bar is kind of low. Like many of them don't have any video at all. And so I did direct you and coach you to SM and look enthusiastic on camera. And it feels a little cheesy, but it, look, it really makes a difference. And I think the value to a potential customer is it communicates to them like you have your act together, you have a professional video and you have a process and you have a pricing page and it just puts you in a different league of professionalism. I'm curious, so you're going to do some more video yourself? We've done some together. What did you learn that you're going to apply and either of you feel free to comment.
07:41 β Jack Jostes
What did you learn that maybe was helpful, that when you go and record your own videos next time, what are you going to take with you?
07:48 β Paul Doud
Yeah, I mean, I say the same thing. Just maybe going a little bit extra on your personality, getting your personality out there. You might feel like you're kind of getting out there, but you probably are getting that feel to the person on the other side of the camera. So that'd probably be the biggest thing, making sure that you really kind of put it out there, the feeling that you're trying to get out there.
08:12 β Jack Jostes
So, yeah, I think, you know, were working and you were really focused. You do need to focus. And we, and we use a teleprompter, but if you look too focused, right. You don't look approachable, so you kind of need to smile and do it again. So you guys, I would encourage you, if you're doing it, do it together. It's a million times easier having somebody direct you and give you feedback because it always even I still feel a little awkward when I've done thousands of videos and sometimes I'm like, was that good? Was that not good? And then I don't really know what.
08:45 β Short-Form Vs. Long-Form Video Marketing
08:45 β Paul Doud
Videos do you usually get the most traffic on longer or shorter videos.
08:49 β Jack Jostes
You know, it's really funny. I get, I really count when people mention it to me when they buy.
09:00 β Paul Doud
Yeah, right.
09:01 β Jack Jostes
And so the reason that's important to me is because, honestly, I don't necessarily like being on social media. Yeah, it's work for me to post things. Even when I post photos from my hunts or my trips or stuff. Like, I'm kind of a private person. So it's kind of a lot of, believe it or not, I wrote it into my job description that it's my job to do social media for the company. And so I get feedback on short content and then also long content. So sometimes people Are like, I remember that you talked to so and so. And I'm like, wow, that was two years ago.
09:40 β Aaron Doud
Yeah.
09:42 β Jack Jostes
One time I was at a landscape show, and this guy came up to me and he was like, jack, oh, you're. He's like, you're all over my YouTube algorithm and my Instagram. And I was, like, a little embarrassed. Like, sorry. But I do. I do kind of optimize stuff. So I show up. So it's just. It's funny that I think if you think about a room full of 50 people.
10:05 β Aaron Doud
Yeah.
10:06 β Jack Jostes
Who are your ideal customer, that would be a lot of people to talk to.
10:09 β Paul Doud
Yeah.
10:10 β Jack Jostes
So sometimes I have videos that get 50 views. Sometimes I have videos that get hundreds of views. I have some videos that have gotten thousands of views or. The main thing I think about, though, is who. Who can I connect with this?
10:23 β Paul Doud
Sure.
10:24 β Jack Jostes
And we actually just last week started thinking of, all right, how can our marketing guides, you know, so, Jason, send a podcast episode to a specific client and be like, hey, I thought of you. So right now I'm thinking, like, I have a number of clients who are on the fence about changing their name.
10:42 β Paul Doud
Yeah.
10:42 β Jack Jostes
This would be a gold interview to send them or in business development, who's a potential client that might want to hear this.
10:49 β Aaron Doud
Yeah.
10:50 β Jack Jostes
So to answer your question, I get mixed results. Some of them that I think are going to be really great get like 12 views, and then sometimes the ones that I didn't think were very good get more. And so that's why were talking before we did it, that simply getting it done is one of the goals.
11:11 β Creating Quality Videos Without Overcomplicating Production
11:11 β Aaron Doud
Do you feel like you have to have a. A nice backdrop or do you do a lot of editing with your. Your blogs or do you just. You put them out there?
11:20 β Jack Jostes
When I can, I try and make it look good.
11:24 β Aaron Doud
Yeah.
11:25 β Jack Jostes
Like, what did we do before we pressed record today?
11:28 β Aaron Doud
Oh, I mean, yeah, Lighting. Just kind of doing little scene. Scene prep things like that.
11:31 β Jack Jostes
There was all this stuff, like there was a trash can over here and there. The blinds were too far open. And so I think there's. You know, I try and make it look good, but also, I got to get you guys out of here at some point and maybe we can get some barbecue.
11:46 β Aaron Doud
Yeah.
11:47 β Jack Jostes
I don't know. Right. So it's a balancing act of making it look as good as possible while still getting it done in a reasonable timeframe, because I think you can easily spend way too much time making everything perfect. And now you're running late and you're stressed yeah. So I, I, in my video production, try and get a very. One of my mottos is shoot it right the first time. So I try and get the lighting, the audio, the background. I want a very natural look that requires very little editing, very little color correction. I try and get it. All right.
12:27 β Aaron Doud
Yeah, yeah.
12:27 β Jack Jostes
And then that also means that I can, we can edit faster and post it.
12:32 β Aaron Doud
That's a big deal. Yeah. The editing, I've noticed on our end too, it can really eat up your time if you're not careful.
12:37 β Jack Jostes
So the other thing is like, you know, we shoot, there's a roll so you talking into the camera and then the B roll. You already have all these amazing photos and videos that when you're talking about a patio or a landscape or a certain plant, I'm going to show an amazing photo of that. I don't need to try and get all of that today.
12:57 β Aaron Doud
Yeah.
12:57 β Jack Jostes
So that's a little bit about our process. I try and get a volume of video done because I think that having a good volume, to answer your question, you gotta have long and short. I think sometimes people think, oh, I only need short content. But when somebody's gonna spend. You were telling me you have clients spend $300,000, they'll spend three minutes watching a video. Five minute, they'll watch 20 minutes of video with you. And I can tell you from my own analytics, I have clients watch hours of video before hiring me.
13:32 β Aaron Doud
Yeah.
13:33 β Jack Jostes
So the idea that people have short attention spans and, oh, I only need a 15 second video is nonsense.
13:38 β Aaron Doud
Well, it depends on that generation too. I feel like, as well, I mean, a lot of our older clientele, they'll watch every video we have on YouTube, so. And we have quite a few up there.
13:46 β Building Management Systems For A Growing Landscape Company
13:46 β Jack Jostes
Yeah, yeah. But so tell me where are you heading with the company? So you started it 18 years ago. Happy birthday. What month did you start it?
13:55 β Aaron Doud
September.
13:56 β Jack Jostes
Nice, Nice. Happy birthday. It's now October.
13:58 β Aaron Doud
Yep.
13:59 β Jack Jostes
Where are you heading with the company? What are you excited about?
14:04 β Paul Doud
I mean, right now we've just been trying to really just work on the systems in the company, I guess, and building more layers to it. So we've introduced a couple of new managers over the past couple of years and that's been real exciting. So we've been able to get a lot more customer service focused on that with that. Because before we're just like myself, running that part of it without really any. Just dedicated managers. We had managers, but they weren't dedicated to it full time. They were kind of working and managing, so that's been really fun. And so just building on that's kind of our biggest thing right now.
14:45 β Jack Jostes
Is are you comfortable sharing, like, around what revenue range were you when it made sense to hire a manager, a dedicated manager?
14:54 β Aaron Doud
I mean, honestly, it's for me, number.
14:56 β Jack Jostes
Of clients or what, what, how did you know when it was time is really what I'm.
15:00 β Aaron Doud
For me more than anything, it's just when can you not handle the work that you've got going on? But if you really want to grow faster, then it helps to bring them on sooner if you've got some backup revenue. But yeah, I mean, were in that 5 million ish range when we started bringing on managers, so I feel.
15:16 β Paul Doud
Like we kind of pushed it a little bit further than what most people would try and do it. But it kind of depends on how much you're willing to work. We're willing to work. That's a lot of long days.
15:29 β Jack Jostes
Yeah, if you're willing. Yeah. There are phases that I go through in my own business where maybe I had a manager or I had a person in a role, and then they leave. And just because I own the business, I need to do their job for a period or I need to help people. But what I've found in, you know, in the last couple years is that, well, just in general, I mean, when I'm in that, when I'm stressed, when I'm like, wow, this is a really long to do list, or I'm coming back online at 9pm or on the weekend.
15:59 β Aaron Doud
Yeah.
16:00 β Jack Jostes
I'm like, all right, what is like, do. Does the company even need to do this anymore? Is a question that comes up. And I'm like, in the last year, there's been a lot of stuff that I'm like, what if we just didn't do this anymore? What if nobody did this? What would happen? And then there are things where I'm like, that test goes. And I'm like, oh, that wasn't problems. Problems happen. Somebody, somebody needs to do it. But lately I've been, you know, really trying to leverage AI as much as possible to reduce the amount of time spent on kind of repetitive things. Or like, we're meeting for dinner tonight and I was telling you I use Gemini to find it. I was just like, here's the location of the Airbnb find three steakhouses.
16:43 β Jack Jostes
We're going to, we're going to go to a Brazilian steakhouse tonight. It's going to be fun.
16:45 β Aaron Doud
Yeah.
16:46 β Jack Jostes
And then I did verify and I went to their website. I looked at the pictures and the reviews, but Gemini was like, hey, this place is right down the road.
16:53 β Aaron Doud
Nice.
16:54 β Using AI To Create Standard Operating Procedures
16:54 β Paul Doud
I've been doing the same thing kind of with the AI. I've been going through and really building out the operation procedures and things like that for the managers and crews. And like, before we think about doing that, were talking about this on the way down a little bit just to like, it was so hard to try and get this onto paper or on a video. But now with the AI, you can just kind of have a conversation with it for a long time about how it is you want this position to run and operate, and it's been able to really start building those out for us.
17:29 β Aaron Doud
What have you seen? Seeing that all the companies across that you work with, just like, what's been the biggest wins or the biggest failures of people trying to use AI?
17:40 β Jack Jostes
You know, some of the failures that come to mind are from my own company. You know, we, we had, you know, like when ChatGPT come out came out, I think were all excited and learning and I, I had somebody literally write poems with emojis, the emails that this person was sending to my client. And I have a, a client who, I actually managed this client directly. She's not the type of business owner who wants nonsense poems, anything like that. And that was horrible. And she's like, what is this? And I'm like, what is this? And I had another person who I've got Aaron and Paul, and instead they'd send an email to Carl and Steve and then you guys would reply and be like, who's Carl and Steve? And I'm like, guys, we like.
18:39 β Jack Jostes
So I've just seen people like blast out AI written garbage and lose. Like, look, we're sending an email to a client of ours. Like, their relationship is important. Like, their first name is really important.
18:54 β Aaron Doud
Yeah, it's not really double checking.
18:57 β Jack Jostes
So we've had a lot of quality control built into it and we've trained the AI tools and we also have managers in place and multiple points of quality control.
19:09 β Aaron Doud
Okay.
19:10 β Jack Jostes
So I think that's the way that we've learned it. And partly like one of our core values is craftsmanship in life and work, especially on Fridays. And if you're going to write an email and send it to the wrong client name, like, you don't care. You mentioned like the people caring about you. That's, those are the people who stay at My company for today. I got to. I got to get into our company meeting. We have people who have been here five and a half and seven years.
19:37 β Aaron Doud
Nice.
19:37 β Jack Jostes
And that's really cool. And they care and they. I. I have zero concern that they would send an email to Carl and Steve today. Right. So that's a fail. But I have also seen a lot of wins.
19:49 β Paul Doud
Yeah.
19:49 β Real-World AI Applications In Landscaping
19:49 β Jack Jostes
With. In the, in the landscape industry with people. And I've interviewed. I interviewed Justin White on my podcast. I don't know if you know him. He has a really good podcast. And he's. He's basically replaced the CFO role at his company by leveraging all of these AI tools. So I think I've seen a lot of really cool AI leanscapers. Really cool. They have their Lana tool that people are. It's like, really built into their operations, and people can get SOPs and process documents and things fed to them through the AI. And I've seen people integrate ChatGPT with ClickUp and get to.
20:34 β Jack Jostes
I have a client, he said that what used to take them five hours now takes five minutes, where they'll take a photo of a property and they'll put it in ChatGPT, which is connected to ClickUp, and it's like, hey, here's a rendering. And okay, add a patio here and a tree there. And like, just the speed of some of those things from design and finance.
20:57 β Aaron Doud
We see a lot in ours, too. Clients are more and more bringing out AI type photos, so. And say, hey, can you do this right here for us? And so, yeah, I mean, as long.
21:07 β Jack Jostes
As we sit there, actually changing how you interact and sell to clients, because the fact is, you can go out into your yard.
21:14 β Aaron Doud
You can.
21:14 β Jack Jostes
And ChatGPT in particular in the last couple months has become amazing at this. Like, my wife and I, we hired one of my clients actually for a major landscape renovation, construction project, plantings, all these things. And there's more like, softscaping gardening stuff that we want to do. And she used ChatGPT and is like, hey, it recommended these plants and put them here. And I'm like, I looked into it. I'm like, that's pretty good. So how is that changing how you interact with clients?
21:49 β How AI-Generated Designs Are Changing Customer Expectations
21:49 β Aaron Doud
Well, I mean, you can look at it on a positive note or a negative note. The positive note is that I feel like if they're giving me this, it's an inspiration photo that they created. So you're really. They're not just pulling an inspiration photo that they might have pulled online, but really, they weren't looking at the whole photo. They were looking at a piece of that photo. And they don't necessarily tell you that, hey, the fire pit is what I liked about that thing, not the plants in the background. And you notice the plants in the background. Whereas I feel like when they create the photo, they can manipulate it till it's theirs. And so this is really what I'm going after.
22:27 β Aaron Doud
And then our design process, creating that 3D model for them really shows them now 360 what it looks like, because it can show you a 2 image, but now we can really show them how that whole space will work.
22:39 β Jack Jostes
Do you find that it creates any price resistance? Like, oh, why would I pay for a design when ChatGPT can do this for me? Do you ever hear that? Or are they kind of ending at, hey, I've thought of some ideas. You're the pro, move forward.
22:53 β Aaron Doud
Yeah. The biggest difference with us is that we tell them they aren't paying for the design. They're just. They're paying for our time to really create this thing. So. Because they actually don't own the designs until they fully sign on with us. And they're paying for our time. For people that have been in it for 18, 20 years, in fact, actually longer than that. But our whole knowledge, yeah, ChatGPT is great, but it still makes a lot of mistakes. And it tells you on the bottom every single time, like, hey, double check, AI can make mistakes. And it's true. I mean, they're really getting our experience. AI is not necessarily pulling data directly from Magnolia, it's pulling it from all over the place. So it's got some experience and some decent things, but it definitely makes a lot of mistakes.
23:36 β Jack Jostes
Yeah, so AI definitely makes mistakes,.
23:40 β Aaron Doud
But price resistance, I mean, we still have the same clients that if they've done a lot of projects before, we don't have any issues with them. It's more the one that's the first time and just kind of breaking them into what a real landscape costs because it's more construction than an actual landscape itself. And I think we show them with our professionalism, with our videos, with our website, with the way that we present ourselves from top to bottom. It makes a big difference. Like you said, just showing up on time and doing a few things sets you apart from everybody else. And. And your company has helped us get that. Get that set up. So. But our process really wows people from start to finish, so.
24:18 β Jack Jostes
Cool.
24:19 β Paul Doud
Yeah, we get that comment a lot. You made the comment earlier about just making yourself look Professional kind of. It's a. We get that from customers a lot. Like, oh, we just came from another meeting, and nothing like this here. When they show up to our office and go through our process, they say that very frequently.
24:37 β Why A Consistent Sales Process Builds Trust
24:37 β Jack Jostes
Well, you know, even having a process at all truly differentiates you. And that's why it's a key part of our process, is one of the three reasons to buy. So we did a three reasons to buy, and one of them is that we brand your process to get the owner out of sales. So branding that process, putting those graphics on your site and then actually doing it builds trust with people because you're telling people what you're going to do and then you're doing it. So when you. When you follow your own process, it creates a really good experience. When you don't, it creates a horrible experience. I hired a remodeling company, and at one point, I even sent the guy a screenshot of his own agreement. And he replied, what is this? And I said, this is your agreement?
25:25 β Aaron Doud
Yes.
25:26 β Jack Jostes
And were. I mean, it was. It was crazy what they were doing. And telling me wasn't in school. I'm like, here it is in writing what we agreed to. And that was a really negative experience because I was like, oh, cool. This company has this process. It's in their agreement. We met, we talked about it, and then it was just so far from what we had agreed to. That was a really negative experience.
25:52 β Aaron Doud
Well, and we found the same thing with our own process, because every now and then, either we'll get like an old client coming back after years, and our process has changed a lot over time or special circumstance. You really want that project or whatever it is, and you change your process. It never turns out good. You got to follow your own process. You create, and then your customers can hold you accountable.
26:15 β Jack Jostes
Yeah, well, yeah. And yeah, sometimes you change things and you need to onboard clients or even your employees the same thing. If you make changes, getting everyone rowing in the same direction is much harder than just putting a little graphic on your website, Right? It is.
26:35 β Aaron Doud
It is, yeah. For everything. So.
26:37 β Jack Jostes
Well, Aaron, Paul, thanks for coming on the landscapers guide.
26:41 β Aaron Doud
Yeah, thanks for having us. Yeah. Coming down to Houston.
26:44 β Jack Jostes
Yeah.
26:44 β Aaron Doud
About to make a trip up to Colorado.
26:46 β Jack Jostes
You know what's. You should. And you know what's crazy is how humid it is here. So we. We shot inside in the air conditioning. It was amazing. And I'm like, hey, let's go outside. And that was so crazy that my camera, like, instantly fogged over. I like, couldn't even take a picture.
27:01 β Paul Doud
And then again and again.
27:04 β Jack Jostes
So I don't know. Do you ever get used to that?
27:08 β Aaron Doud
No. I mean, especially when you don't. When you wear glasses, it really. My wife wears glasses and so every time she goes outside, it's just, you just get used to freezing through fog.
27:16 β Jack Jostes
You're from Kansas, right?
27:17 β Aaron Doud
Yeah.
27:17 β Paul Doud
Yeah.
27:18 β Jack Jostes
So it's not.
27:20 β Aaron Doud
No.
27:20 β Paul Doud
No.
27:20 β Jack Jostes
Like that there.
27:21 β Paul Doud
No. So.
27:22 β Aaron Doud
But it's not always like that.
27:23 β Paul Doud
Hotter in the cold.
27:24 β Jack Jostes
Colder. I believe it. I believe it.
27:26 β Paul Doud
All right.
27:27 β Jack Jostes
Well, I'll put a link to your website in the comments. And thanks again for working with me. Thanks for coming on the podcast.
27:33 β Aaron Doud
Yeah, thanks. Appreciate it. Thank you.
27:34 β Jack Jostes
Hey, everyone, Jack justice here. Thanks for listening to the Landscapers Guide podcast. And hey, if you've been in business for 10, 15, 20 years and you're evolving, you're thinking of maybe changing your business name or rebranding or you're curious about how to generate leads from AI and SEO and all these different things, we'd love to help you. Check out archerlawns.com to see an example of our work. And if you'd like to have a 15 minute marketing brainstorm call, you can schedule that online@ landscapersguide.com brainstorm. I put a link to those in the show notes. And thanks again for listening. I look forward to talking with you next week on the Landscaper's Guide.