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👤 Connect with Jack Jostes: https://www.linkedin.com/in/jackjostes/
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🔎 Request Your Secret Shopper Test: https://ramblinjackson.com/secret
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00:00 – Is Your Landscape Company Ready to Sell to Affluent Customers?
00:00 – Jack Jostes:
Is your landscape company office staff ready to sell to the affluent? Maybe you've invested tens of thousands of dollars in your marketing to look the part. You've got a great website, you've got great photos. Maybe you the owner or lead designer is great at selling these high end projects. But what actually happens when your potential customer fills out the form on your website or calls your office? My name's Jack justice and you're listening to the Landscaper's Guide to Modern Sales and Marketing podcast. We've worked with hundreds of snow and landscape companies around the country and we've seen what works and what doesn't work, especially when it comes to the sales part of sales and marketing. And that's why today I'm excited to introduce to you the Ramblin Jackson Secret Shopper Test. We will secretly shop your landscaping company as if were a potential customer.
00:58 – Introducing the Secret Shopper Test
00:58 – Jack Jostes:
We're going to call your office and evaluate your phone staff. Are they friendly? Are they helpful? Do they follow up? We're going to test your website contact forms and evaluate your follow up. And we're going to evaluate your response time and overall sales experience. And then our director of Client strategy, Robert Felton is going to record a personalized video showing you what we found through this secret shopper test and give you some ideas for improving it. Want to share with you a quick story of we had a high end design build client and I just called them one time. I clicked the phone number in their email signature and the lady who answered was like hello. And I thought that she knew it was me calling and that they were unhappy with me. But it turns out that's just how she answers the phone.
01:52 – How One Phone Call Revealed a Sales Problem
01:52 – Jack Jostes:
And when I told this to the owner I was like, look, this is a problem if you have this offer operations manager who's busy doing payroll and now she's answering the phone. Hello? It's abrasive. It's not a very warm feeling. They ended up firing that person and the owner's wife started answering and she was warm and pleasant. Thank you. Hi, how may I help you today? And their sales problem instantly went away. And I believe it was that key part of their phone experience. If customers are going to spend tens, maybe hundreds of thousands of dollars, these little details matter and we'd love to share with you what we've learned over the last 15 years of coaching our clients through this exact sort of thing.
02:38 – Aligning Your Marketing and Sales Experience
02:38 – Jack Jostes:
If you want your marketing to produce better sales results, you've got to have all the right pieces aligned from when they fill out the contact form to that first phone call and how it's handled. We'd love to give you personalized feedback, so request your Secret shopper test at ramblinjackson.com/secret. I'm going to put a link to that in the show notes. My name's Jack Justice. Take advantage of this offer. Go to ramblinjackson.com secret and I'll look forward to talking with you next week on the Landscaper's Guide.