The Landscaper's Guide
The Landscaper's Guide to Modern Sales and Marketing
The Landscapers Guide To Modern Sales and Marketing Podcast with Jack Jostes
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
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September 12, 2025
How Miller Landscape is scaling a 60-year family company with EOS, Google Reviews, and time-focused leadership. Jack Jostes interviews owner Jeremy Miller on role clarity, scorecards, and a 10-year plan to reach $20M.
Discover how ADHD and neurodivergence can be strengths for landscapers. In this live episode, Jack Jostes interviews LeanScaper’s Kristen Kiely on leadership, focus, and building efficient, profitable landscaping teams.
Hiring a Marketing Coordinator might sound like a luxury — but for growing landscape companies, it could be the smartest move you make. In this episode, Jack Jostes interviews Hayden Storms on video, leadership, and client retention lessons.
Discover how AI cameras from Vue Robotics are changing snow and ice management. Learn how contractors use AI for site monitoring, service verification, and growth strategies in this episode of The Landscaper’s Guide with Jack Jostes.
August 15, 2025
3 AI Search Trends to Boost Your Landscaping Leads in 2025
Discover 3 AI search trends landscapers must know in 2025, from Bing’s impact on ChatGPT to first-party reviews and short-form video SEO to stay visible, attract qualified leads, and outpace the competition.
August 8, 2025
Fearless Leadership in Landscaping: How Peggy Berns Built a Thriving Business and Strong Team
Discover how Peggy Berns grew Berns Landscaping with fearless leadership, building a strong team, and a thriving landscaping business.
Discover how Jacob Peffer grew Greener Concepts from one truck to $1M in revenue by age 24. Learn the strategies, leadership lessons, and growth tactics behind his landscaping success.
Discover how Val Lesak and Influential Encounters are building real community for women in the snow and landscape industry. From operators to snow wives, hear how connection, communication, and leadership are changing the trades.
Snow and landscape pros: If your profit is whatever’s left over, you’re doing it backwards. In this episode, Profit First Professional Jeff Heller shares how to fix your cash flow, pay yourself consistently, and finally grow your bank account. Watch or listen now.
July 11, 2025
What Most Landscapers Get Wrong About Artificial Grass
Artificial grass is booming—but most landscapers are still doing it wrong. Jack Jostes talks with Steve Rice from Lawn Kings and Titan Turf Supply about common turf install mistakes, proper base prep, and what landscapers need to know before offering turf services.
July 4, 2025
Why Grit Beats Experience in Hiring
Eddy Zakes, CEO of Earth Development, shares how grit, values, and leadership discipline helped him scale a snow and landscape company across 15 states—without growing up in the industry. A must-listen for hiring, growth, and leadership insights.
June 27, 2025
We Stopped Free Estimates. Sales Exploded.
Discover how Theiss Landscape Works transformed their sales process, stopped offering free estimates, and booked their best December ever. Learn how charging for consultations helped them scale toward $10M with better leads and less stress.
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