Connect With Today's Guests
🌳 Greener Concepts: https://www.greenerconceptslcs.com/
🌳 Spiritus Business Advisors, LLC: https://spiritusba.com/
👤 Connect with Jacob Peffer:
https://www.linkedin.com/in/jacob-peffer-052202197/
👤 Connect with David Gallagher:
https://www.linkedin.com/in/davidjamesgallagher/?skipRedirect=true
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00:00 – Jacob's Growth Since Winning The SIMA Scholarship
David Gallagher: Jacob in his youthful exuberance, you know, which is one of the positives to the question you asked. Right.
Jacob Peffer: Dealing with those larger sites. I think there's a different way you need to approach them.
David Gallagher: If everything becomes a priority. Nothing is a priority.
Jack Jostes: Hey, everyone. Welcome back to the Landscaper's Guide podcast. Today I'm excited to have a repeat guest, Jacob Peffer from Greener Concepts. He won the.
Jacob Peffer: What was the Sima Steinman Scholarship? Alan Steinman Scholarship.
Jack Jostes: Alan Steinman Scholarship in 2023. And that meant that you got to come to this show, the SIMA symposium. What else did it mean?
Jacob Peffer: It was a huge blessing, I think, for the most part, because it opened my eyes to how much more the landscaping and snow industry have to offer.
Jack Jostes: That's so. That's so cool. Yeah.
Jacob Peffer: I was a little fish.
Jack Jostes: You were a little fish, but now you're a bigger fish. Have you broken a million?
Jacob Peffer: Yes.
Jack Jostes: You broke. So, like, you broke a mill. I remember you hadn't even bought a second truck when we met.
Jacob Peffer: Yeah.
Jack Jostes: So it's amazing. We're going to catch up on, like, what you're up to now and then also David Gallagher from Spiritus Business Advisors, who is Jacob's business coach.
Jacob Peffer: Correct.
01:04 – How David Gallagher Became Jacob's Business Coach
Jack Jostes: And you guys met at the gym. Is that true? So, like, what. What were you. Were you squatting? What happened? How did you guys start talking?
David Gallagher: So, I mean, I think we just like any normal circumstance. You know, there's a. It was a local community gym. Right. There's a small handful of us in there. I don't think there were generally any more than four or five of us in there on a given day. And, you know, Jake had, as his personality is right, had a hard time not engaging someone else in communication, regardless of what they were doing. And he mentioned at some point that he runs a landscape business and was doing landscaping. And I just, of course, started inquisitively asking questions and providing thoughts and opinions. And I think we probably went for a little better than a year, or maybe just about a year without him knowing what I did for a living.
Jack Jostes: And it would have.
David Gallagher: Which is. Which is mentor, coach, and consult for. For landscape and snow companies. And then I'm pretty sure what the other guy, the old guy, quote, at the gym, ratted me out and told him what I did, and he got all upset because I never told him what I actually did for a living. And it's grown from there.
Jacob Peffer: Yep.
Jack Jostes: That. That's amazing. And so tell us a little bit about your background.
David Gallagher: So my background is industry. I've been in the industry for 30 plus years. Green and snow side. I've spent probably about 10 of those 30 years focused almost exclusively on snow at one point in time. And, you know, I've worked with. I say with or for landscape contracting organizations from a few hundred thousand dollars a year in annual revenue to a few hundred million dollars a year in annual revenue. So I have a pretty broad background in that regard. I spent the last six years now, since COVID was a thing or became a thing, hanging, rehanging my shingle as an independent consultant and, you know, like I said, work with Jacob, who is local to me. We've worked together to build his business, and I work with another at any one point in time. Dozen plus minus companies across the country.
Jack Jostes: And you guys both live in the Pittsburgh metro area. Is that fair?
David Gallagher: North of Pittsburgh? Yep.
Jack Jostes: Yeah, North. North of Pittsburgh. And what. So what's new? What are you guys working on? Maybe in your coaching together in the last six months? What do you. What do you.
03:05 – Hiring An Operations Manager After Reaching $1 Million
Jacob Peffer: So right now we're. Now that we've broke that million mark I've had just. There's too much I'm doing. And so we.
Jack Jostes: Yeah, that's great.
Jacob Peffer: We promoted Martin to our ops management, and I think.
Jack Jostes: Were we talking about that last year?
Jacob Peffer: He's like, so you need to hire an operation.
Jack Jostes: Yeah, that was my main thing last year. I was like, you need an ops person. So you promoted somebody. And he's. He's here at the show with you?
Jacob Peffer: Yeah.
Jack Jostes: And he's. How is he doing in that role?
Jacob Peffer: I think he's doing very well. He's very eager to learn, which is main. The main thing I care about. I think he can be very detail focused once he completely has a complete, like, an overall understanding of what it is we're trying to accomplish.
Jack Jostes: And how does that complement your strengths and weaknesses?
Jacob Peffer: I'm not an operator, so I like to float around.
Jack Jostes: That's good.
Jacob Peffer: With no schedule, no routine. That's just how I am.
Jack Jostes: And so how is that also a strength of yours?
Jacob Peffer: I think it. I can cultivate relationships well and enhance those. So on that side, I can sell. And that's my main. My main driver.
Jack Jostes: So is that kind of where you're focused in the business right now?
Jacob Peffer: Yeah, yep, absolutely.
Jack Jostes: And. And what are you working with him on as. As. As coach? I think it's just kind of neat to talk with both of you.
David Gallagher: Sure.
Jack Jostes: I've known you, I've met you at the show a handful of times.
David Gallagher: Yeah, yeah. So, I mean, ultimately Right. One of the things that we've been working on for a long time is. Right, is what org structure looks like and how and when that starts to evolve.
Jacob Peffer: Right.
David Gallagher: And, you know, the Ops manager, as you suggested, was certainly one of our first focuses. Knowing that Jacob's not an operator and has a hard time focusing beyond a moment sometimes.
Jack Jostes: So I see how this podcast is going to go.
Jacob Peffer: Right.
Jack Jostes: So I like it.
David Gallagher: So. So we worked through that. Right. Ultimately, we interviewed a handful of external candidates and. And, you know, Jake was like, I think we should interview Mark. Right. And I had met Martin kind of ancillarily, and I thought, I'm not so sure, but okay.
Jacob Peffer: Right.
David Gallagher: So we sat down and met with Martin actually in my living room. And I was super impressed. I was super impressed with his eagerness, you know, with his already existing kind of understanding of what it meant to be an operations manager and the standpoint of what it was were looking to do and looking for in a person. And we had another candidate that we thought was strong. We had some other concerns about that person fulfilling the role. But we both ultimately had agreed, had the timing been more right, we would have considered her as an account manager, you know, so initially we decided to extend the operations manager offer to Martin and did that, and he is still fulfilling that role today. Jacob in his youthful exuberance, you know, which is one of the positives to the question you ask. Right? What.
05:45
David Gallagher: What's the positive of him not being able to stay focused on something for too long and follow a real routine?
Jack Jostes: That.
David Gallagher: That's a pretty strong attribute, often, of a visionary.
Jacob Peffer: Right.
David Gallagher: So he likes to come up with a lot of ideas.
Jacob Peffer: Right.
David Gallagher: Distilling those ideas is really often where I come in, down into a few or less than a few even, that we can focus on.
Jacob Peffer: Sometimes none, sometimes not. Right.
Jack Jostes: Well, I can relate to that. Sometimes I get a lot of ideas and I need to talk. I literally need to talk through them with someone and then.
Jacob Peffer: Sounds good in your head. Yeah, yeah.
06:18 – EOS, Traction, And Staying Focused
Jack Jostes: Are you doing anything like Traction or EOS? Because that's what I use is EOS.
Jacob Peffer: I've read three of his books.
Jack Jostes: Oh, okay.
Jacob Peffer: So I don't know. Off the top, I know Traction. There's. There's another one.
Jack Jostes: What the heck is EOS? Is another good one. I read that book, and then he came out with a. A new one recently that I haven't read yet.
Jacob Peffer: I forget what it's called, but.
Jack Jostes: Oh, there's Rocket Fuel.
Jacob Peffer: Rocket Fuel, that's the one I read that's yeah, I've read.
Jack Jostes: I've read all.
Jacob Peffer: Yeah.
Jack Jostes: But then there's even a new one that I haven't read yet.
Jacob Peffer: They just came out with it.
Jack Jostes: It's like a year old. I gotta, I gotta catch up on it, you know, but the.
Jacob Peffer: I signed up for it and stuff and tried building it and then like, I just got distracted.
Jack Jostes: Well, the reason I was asking is that helps me. Like right now we're recording this, it's the 25th of June, and I next week will be announcing our third quarterly rocks to my company. And so that helps me every quarter. And by the way, we didn't finish all of them in this quarter. And it's normal, he says in the book, that you finish 80%. Yeah, we've got a couple left over. And now I know. Okay, well, we still really need to finish these other big projects before I start these other big new ones because I think that's. That's the hard part in business. Like, there's a lot of great ideas to do, but finishing them is really what counts.
David Gallagher: So that's a lot of what I focus on with Jacob. Right. Is making sure that we're identifying two, three things that can be identified as priorities. Right. Because if everything becomes a priority, nothing is a priority. Right.
Jack Jostes: So I try hard to. Yeah.
David Gallagher: To manage that or help him manage that, you know, so while we're not formally doing anything like Traction or EOS in the business at this point, I'm kind of doing that behind the scenes.
Jack Jostes: Right.
David Gallagher: In my own way with him, you know, and certainly with some meetings we've implemented now that there's another managerial employee, if you will.
Jacob Peffer: Right.
David Gallagher: With Martin filling that ops manager role, we're doing a once a week meeting between the three of us. Now that account manager person I mentioned we did hire as an account manager. Ultimately that was. It was premature. Right. We tried it. The good news is that she made the decision that she wasn't quite ready for that we already had. Kind of felt like maybe weren't either. So we parted ways amicably, basically her decision without us having to make it. And then. So we're now able to go back and refocus a little bit better on.
09:57 – Planning For Larger Commercial Snow Contracts
Jack Jostes: Nice. So. So Jacob, you started the company. Were you like 21 when you started? 2020? And so are you like 25 now?
Jacob Peffer: 25, Yeah.
Jack Jostes: That's pretty cool. So I just interviewed one of. I've. It's interesting, on my podcast, I interviewed a client who started his business in 1987. Right.
Jacob Peffer: Wow.
Jack Jostes: And he was like 16 when he started. Right. And now he's. Now he's like 40 years later.
Jacob Peffer: Yeah.
Jack Jostes: So that was interesting. And then I talked with. I introduced you to another client of mine. Aiden. Aiden, yeah, From Blue River. And he's 21.
Jacob Peffer: Yep. So.
Jack Jostes: So I don't know, it's just interesting, you know, people on all sides of new businesses, people five years in.
Jacob Peffer: And that's what I like about this. Because you can get insight from. Yeah, that's what I like coming for. Because there's so many people that have done it already that I just want to know everything that is inside of their brain.
Jack Jostes: Well, and they're also just as hungry to learn new stuff.
Jacob Peffer: Yeah.
Jack Jostes: Like my client that I just interviewed, he's. He's innovating, he's. He's opening a commercial snow division. He's done mainly residential. Residential snow.
Jacob Peffer: Yeah.
Jack Jostes: And he could never do that. And I told him that he was. The funny thing is he was unaware that many contractors don't like residential snow.
Jacob Peffer: Yeah, I don't.
Jack Jostes: It was just fun. And he's like, oh. So anyways, so that was cool. Where are you heading? What are you excited about? Like what are we going to be talking about a year from now?
Jacob Peffer: I'm excited about Martin primarily. Like that's my main focus right now. I'm trying to start strategically thinking on how we can get into the larger acres of plowing. So that's like a three year goal is starting to build out that portfolio and I think it's especially dealing with those larger sites. I think there's a different way you need to approach them. So figuring out how to make that sales process very influential to them I think is going to be my main source focus.
Jack Jostes: What are you thinking you would do to stand out to those bigger clients?
Jacob Peffer: I haven't figured that out yet. I don't know.
Jack Jostes: You gotta get your foot in the door somehow, I think. And then once you're at the table, have a reason that they would choose you.
Jacob Peffer: So I think the first focus I'm going to try and start doing.
Jack Jostes: You guys, hold on. Santa. Santa. Hey, Santa. You guys, there is a Santa. There is a man dressed as Santa. I was, I, I think you're right. Yeah.
David Gallagher: Santa, he was passing something out.
Jack Jostes: He was a little hard of hearing. I was hoping. We just saw Santa. For those of you watching or listening, he did not join us, but he is real.
Jacob Peffer: Yeah.
Jack Jostes: Okay.
David Gallagher: Israel.
Jack Jostes: Yeah. So. So getting your foot in the door and then figuring out why they should choose you.
Jacob Peffer: Yeah. Our property manager, facility managers. And I think I'm just going to start going to those and just build relationships with those players that are decision makers for those sites. And I think cultivating the relationship is going to be the thing that's slow.
11:29
Jack Jostes: It, it is, it's a slow burn. It's, it's over time. And you know, sometimes those big commercial clients are in a multi year contract.
Jacob Peffer: Yeah.
Jack Jostes: And so you need to start building a relationship with them now to earn the sale two years from now.
Jacob Peffer: And I also know or I have an understanding at least with how big the site is. The sales process is probably very slow.
Jack Jostes: I, I, I, that doesn't attract me personally. I would get really bored with that. Yeah. Yeah. I like working with landscape company owners because like we meet and we decide are we working together or not. And there's not this like bureaucratic thing where they're like Jack, we gotta get 400 estimates at least from experience dealing.
Jacob Peffer: With some of the larger sites I had the opportunity to bid that were not third party.
Jack Jostes: Yeah.
Jacob Peffer: There's a, there's a political side to snow.
Jack Jostes: Yeah.
Jacob Peffer: That is very weird.
Jack Jostes: Well that's what I mean. So like what about that is attractive to you?
Jacob Peffer: I think it's just because you're.
Jack Jostes: Currently running a mainly residential focus company.
Jacob Peffer: Right.
David Gallagher: Yeah.
Jacob Peffer: But we only do snow commercial.
Jack Jostes: Right.
Jacob Peffer: And we're only doing maybe acre, two acre lots. And I think the service delivery can better on a larger site because there's no, we're not going anywhere. Everything's there.
Jack Jostes: Yeah.
David Gallagher: Let's be honest. He just wants to play with bigger tools.
Jacob Peffer: Yeah. And I want to play with bigger toys.
Jack Jostes: Who does that? I think that's.
David Gallagher: Which is interesting for someone who is not an operator.
Jack Jostes: I know how to use it. Yeah.
Jacob Peffer: That wasn't.
David Gallagher: You're not an operations person.
Jacob Peffer: Oh yeah. But I want to go and just play with it.
David Gallagher: The dynamic in your brain intrigues me very much very often.
Jacob Peffer: Yeah.
Jack Jostes: So it's both sides.
Jacob Peffer: I want to, I want the thrill of the sale, but then I want.
Jack Jostes: To play with that. Sounds fun. Yeah. Okay. That, that makes sense.
Jacob Peffer: Like I just want to close the big deal. I don't, it's just something attracts me about it.
Jack Jostes: Yeah. I, I like it.
Jacob Peffer: I don't want to go sell a $500 per push and a thousand dollar salting. I want to go sell a hundred thousand dollar contract with this thing. It's.
Jack Jostes: How would you celebrate when you sell that A hundred thousand dollar.
Jacob Peffer: My first hundred thousand dollar. I think I'd have a fat cigar.
Jack Jostes: There you go. I like that. You should, you should do that. That's what I'm gonna do. That's fantastic. I actually went across the bridge, so we're in Cincinnati, and I went to this really cool cigar lounge. It's called the Blaze.
Jacob Peffer: See, someone said you can't get the cigars in here. You have to go across. You have to go across the board.
Jack Jostes: I don't fully understand the law and all that stuff, but there were lounges in. Okay, Newport, I think Newport, Kentucky, across the bridge. And so that was good, but you should celebrate that way.
Jacob Peffer: That's how I'm good.
14:07 – Why Delegation Should Happen In Small Steps
Jack Jostes: What have you guys learned at the show that you're excited about? So we're at the 2026 SIMA Symposium. What did you learn while you were here that inspired you or how'd you think? A new way.
Jacob Peffer: The biggest takeaway is the delegation needs to happen in little steps first before you start handing a plethora of things off to somebody.
Jack Jostes: I agree with that. And you know, one of the things that I help landscape companies with is sales process. And the first thing I always share with my clients is you can delegate part of your sales process. So let's pretend that you had an initial phone call, a on site consultation, and now you're doing an estimate and a proposal. You could delegate that 15 minute call.
Jacob Peffer: Yeah.
Jack Jostes: You know, and if somebody can't do that initial phone call, they probably can't do the in person thing.
Jacob Peffer: Yeah.
Jack Jostes: And then if they do the in person thing, they probably, they don't necessarily have to be the one who makes the actual estimate.
Jacob Peffer: Okay.
Jack Jostes: And that's how I. That's how I got out of sales.
Jacob Peffer: Yeah.
Jack Jostes: And that's how I like to help people. What do you see? What do you see with that?
David Gallagher: I mean, I think you're absolutely right. And you know, from my perspective. Right. In my approach generally is that the latter part of that is Sega, or the middle part of that maybe is separate from the rest of the process by person.
Jacob Peffer: Right.
David Gallagher: That estimate component, to your point, is more often done with somebody with more operational background, more operational understanding, to make sure we get the right pieces, parts built into the cost side of it. Right. And then we hand it back over to the salesperson and let the salesperson totally.
15:26 – The Biggest Mistakes Companies Make When Hiring Salespeople
Jack Jostes: I just think a lot of people fail by saying, all right, I need a full cycle salesperson. And now you're doing business development.
Jacob Peffer: Yeah.
Jack Jostes: You're doing initial site visits and you're an estimator and you're new to the green industry and like, good luck. And I, I just don't see that work very often.
David Gallagher: I have. I, I don't see it work very often either. As a matter of fact, I, I happen to have another client who is a large revenue client, PE backed firm that very recently came to the end of their first year with developing a business development force within the business. They hired a sales director. They hired a bunch of BD guys. Guys and gals. And they put this formal process in place and I tried to make them individually responsible for the whole thing. And it was the first year in the life cycle of their business that they didn't grow 10% after spending a million dollars building a salesforce. So I'm.
Jack Jostes: Thanks for sharing. I. Thanks for sharing that story because I see it fail all the time in every industry. And Robert is here. He's our director of client strategy. He's worked with me for nearly nine years. And in his first month, Robert enjoys sharing the story. I was like, hey, look, if you can't sell an audit, there is no month too. And he knew it and he liked it, and he actually sold two audits. And then the bar got a little higher. And we planned this together. It wasn't a surprise, but it was like, okay, look, if you can't. I think they were $297 at the time.
David Gallagher: Okay.
Jack Jostes: I'm like, look, if you can't make a $297 sale in 30 days, like, there's probably not much. Or he's like, yeah, I like that. And I look, I got two. And one of them became a client. And next month he got like four. I can't remember the exact numbers, but my point is we broke it down with like, how can you win in the first 30 days? Yeah, how can I know? Because I think in hiring, okay, we got to do whatever. We got to vet people and then we got to. I actually shared this with my team today. We're in the end of a hiring decision. We need to reach a point where we're going to give somebody a chance.
17:20
David Gallagher: Right?
Jack Jostes: And then we need to give them a chance. But measure.
Jacob Peffer: Yeah.
Jack Jostes: Like, okay, can you hang in 30 days? And one thing I did that I wanted to share with you guys that's working for me is that I learned the hard way was to create a really 90 day. 90 Days to get the full job title. So Lucas is here. He's one of our landscape marketing guides. And it's a client facing, it's a pretty high stakes role. It's a client facing role. And in the past, I, I didn't train the people long enough or well enough. And I'd say, all right, here's your clients. And like, maybe they couldn't hang. So this time we created 90 days to become a landscape marketing guide. And we both knew that at the end of the 90 days, we're going to decide you're either in or you're out.
Jacob Peffer: And that's the mistake I make is I give, I delegate a bunch of stuff too fast and then they don't know what's happening. And yeah, I'm setting them up for failure.
David Gallagher: He dumps it.
Jacob Peffer: Yeah. Like I just get it away.
Jack Jostes: I, I think everyone does that and I actually think it's, I think the landscape industry is notorious for it.
Jacob Peffer: Yeah. And I'm trying to pull back like this year and like really focus on making sure they understand all of the little steps before I just give them everything.
Jack Jostes: Well, consider the 90 days to become a.
David Gallagher: Whatever.
Jacob Peffer: Yeah.
Jack Jostes: And so they, they started out as an assistant. Whatever. And then you want to lose the assistant title. Like, okay, you gotta get to 90 days. And, and then we have a financial incentive too.
Jacob Peffer: Sure.
Jack Jostes: So they're like, great, I'm in, let's do it. And when I put the effort into that onboarding plan, I've had a way better result. This is all obvious common sense stuff, but the fact is it certainly should.
David Gallagher: Be, but it's not always.
Jack Jostes: Yeah. You're dealing with this PE backed company that.
David Gallagher: Still making the same mistakes.
Jack Jostes: Yeah.
David Gallagher: With a lot more zeros after this.
20:00 – Where To Connect With David Gallagher
Jack Jostes: What else should we talk about? I'm going to edit out this question, but is there anything you have a question for me or for him that you wanted to ask me or him? Anybody. We've had a pretty good chat.
Jacob Peffer: Yeah, that's what I.
Jack Jostes: So this could be. We could just call it done.
David Gallagher: But I'm okay either way. And I could do this kind of thing for hours if I, if you wanted to. But I really don't necessarily want to.
Jack Jostes: I'm gonna, I'm gonna ask people, I'm gonna ask you to tell us where we can learn more about you. And, and same thing with you. Oh. And then can I give you a tip for your business name at the end? All right, cool. So guys, we've got some other. We're gonna. Are you guys going to see the Red Stadium tonight?
David Gallagher: I'm planning on heading over there, yeah.
Jack Jostes: That's going to be cool. So we've got a, we've got to wrap up. David Gallagher, tell us where. Can we learn more about you and your coaching business?
Jacob Peffer: Sure.
David Gallagher: So you can visit our website, which is Spiritus Ba as in business advisors dot com, or you can find me, David Gallagher on LinkedIn and reach out that way. I'm probably one of the easiest people on the face of the earth to find a lot of times. Pretty, pretty prevalent on social media and certainly, you know, around a lot. I'll be here at the show all week on the trade show floor as well. So feel free to look me up.
Jack Jostes: Yeah, well, this is going to come out after the show, but you'll probably be here next year.
Jacob Peffer: Right.
Jack Jostes: So look them up next year and I'll put a link to your LinkedIn next year and your website. Oh, is it in Milwaukee? Oh, I'm so excited to hear that because I, I went to college in Milwaukee.
David Gallagher: Okay.
Jacob Peffer: Okay.
Jack Jostes: And the Milwaukee SIMA Symposium was one of my favorites. It's just a cool city.
David Gallagher: Back to Milwaukee.
Jack Jostes: Back to Milwaukee. Oh, you haven't. It's, it's cool. It's a sizable city that feels like a small town.
Jacob Peffer: Interesting.
Jack Jostes: Like it has all the things that you'd want out of a city. I don't know, it kind of feels like Pittsburgh.
Jacob Peffer: Okay.
Jack Jostes: Like Pittsburgh. I, I didn't feel like I'd get lost in Pittsburgh.
Jacob Peffer: Yeah.
Jack Jostes: But there was also. I don't want to drive there ever again. Pittsburgh has like the weirdest roads. You, you like get off bridges.
David Gallagher: There's.
21:25 – Branding Tips That Help Landscape Companies Get Found Online
Jacob Peffer: You're.
Jack Jostes: So first you're on a bridge and then all of a sudden there's like a two lane exit and this road goes left and this one goes here and it like curves around and now you're going down a hill into a tunnel. It was horrible. I, if I never have to drive there again, that would be good.
David Gallagher: Yeah, I understand.
Jack Jostes: And Jacob, I did want to share one thing about your name.
Jacob Peffer: Okay.
Jack Jostes: So we're actually, we're running a, an instant marketing diagnostic from our booth and one of our. I'll just share one of the questions is does your business name include snow and landscaping in it? And so what's yours?
Jacob Peffer: Ours is Greener Concepts and then like underneath it says Landscape Managed.
21:44
Jack Jostes: So, so let's look you up real quick on. I'm going to Google you. I'm going to Google Greener Concepts, Pittsburgh. You're cranberry. Are you in cranberry?
Jacob Peffer: Yeah.
Jack Jostes: Okay, well, it comes up. So one Greener Concepts is one word and it doesn't have any keywords in it. So this isn't going to help you show up on Google or help AI or really help customers like Greener Concepts.
Jacob Peffer: What?
Jack Jostes: Greener Concepts recycling facility. Is it greener? You know what I mean? Like, we could go on imagining. So just Food for Thought.
Jacob Peffer: Change that.
Jack Jostes: Yeah. If you added Greener Concepts, snow and landscaping or any combination of that, it would help you get found a lot more. And more importantly, I think from a brand standpoint, it helps people know what you do. Okay, so you're already doing. You're great, though. You've got 4.87. Yeah, that's. This is solid.
Jacob Peffer: We got four reviews.
Jack Jostes: So. So just. Just food. Food for thought of. Oh, is this your website?
Jacob Peffer: Yeah.
Jack Jostes: Nice. Nice. Yeah, I like it. I like it. And I'd love to see some keywords in there. So that's just one. One of the things. Like 60% of our clients, we help them change their name to include a keyword.
Jacob Peffer: Okay.
Jack Jostes: And. And there's a balance here. I. I call it the barf test. If it became Greener Concept, Snow, Lawn, Snow, Ice Manager.
Jacob Peffer: That's why I don't have. It's too much.
Jack Jostes: So there's like a feeling of like, that's too much. You gotta. It needs to sound good.
Jacob Peffer: Yeah.
Jack Jostes: And include it. So give that some thought.
Jacob Peffer: Okay. And just add the landscape because it's on my map.
Jack Jostes: Oh, yeah. I mean, it could even be that.
Jacob Peffer: Yeah. That's what I might probably.
Jack Jostes: Yeah, I like it.
David Gallagher: It's not formally part of it when I get home.
Jack Jostes: Right.
Jacob Peffer: Just like you made fun of me for my. My email the first year.
Jack Jostes: Oh, man.
Jacob Peffer: At the bar, you're like, you don't work for Gmail.
Jack Jostes: Well, yeah, these are. These are like little things that have a kind of a big impact. Somebody so. Yeah. And somebody told me that because in my first year of business, I was just Jack Jostes at Gmail.
Jacob Peffer: Yeah.
Jack Jostes: And somebody's like, hey, do you work for Gmail? I'll never forget.
Jacob Peffer: And I literally actual quote, you're gonna have this out. You don't work for fucking Gmail.
Jack Jostes: That is what I said. Because you don't.
Jacob Peffer: You go, you don't work for Gmail. You need to change that. I was like, you're right. Literally, the. The day I got back, that was the first thing that stuck with me. I changed my email to the well,.
24:19 – Final Advice For Growing Your Business
Jack Jostes: That's, that's what's fun again, seeing you. Thanks for coming on the show again. Is every year you come here and it's fun seeing you and meeting your coach and you're doing great things. So trying to. I want to talk to you about that $100,000 sale next year. We'll get a cigar.
Jacob Peffer: We'll get a cigar in Milwaukee.
Jack Jostes: I know where to go. We'll go to Yuli's if it's still there. I don't know. It was a cigar.
Jacob Peffer: Got some work to do now. All right. All right.
Jack Jostes: Now you've got a deadline.
Jacob Peffer: I do.
Jack Jostes: Got it.
Jacob Peffer: All right.
Jack Jostes: All right, everyone. Thanks for listening to the Landscapers Guide. If you enjoyed today's show, make sure you like and subscribe and join my weekly email newsletter@landscapersguide.com podcast. I'll send you our weekly podcast and also invitations to our live and virtual events. My name is Jack Jostes, and I look forward to talking to you next week on the Landscaper's Guide.