Daniel Stanley [00:00:00]:
We would just speak to our clients like, oh, if you put a water feature out here, it can immediately lower cortisol, slow your breathing down, reduce stress, anxiety. And a lot of people didn't connect those features to their well being or how it could actually support them.
Rome Lima-Stanley [00:00:19]:
One interesting thing that we did too, Jack. That was really, I think was very fundamental to our success. It was combine the design process. So the same design process that we have for landscapes is the same for interiors.
Daniel Stanley [00:00:34]:
Start asking the clients like, what is stressing you out? What is, you know, what is, Are you burnt out on something? Are you stressed out? Are you overwhelmed? What are those things that are causing that? And what do you believe would be the best thing in your built environment, whether it be inside or, or outdoors, that would be able to promote you to come outside more and enjoy that space?
01:00 - What Is Avesso Studio?
Jack Jostes [00:01:00]:
Hey everyone. Welcome back to The Landscaper’s Guide Podcast. Today I'm excited to talk about an interesting topic of mental wellness and how design, both interior design and landscape design, can impact mental wellness and impact the people in the space. And I'm excited to have our guests, Daniel and Rome from Avesso Studio in Dallas, Texas. Daniel, Rome, welcome to The Landscaper’s Guide.
Daniel Stanley [00:01:26]:
Hi. Thank you. Thank you for having us.
Rome Lima-Stanley [00:01:29]:
Thanks for having us Jack.
Jack Jostes [00:01:30]:
Yeah, my pleasure. So Daniel, tell me a little bit, what is Avesso Studio and what all do you guys do?
Daniel Stanley [00:01:36]:
Sure, absolutely. So Avesso Studio, we originally started in 2018 and we started as an interior design company and later on branched off into a landscape design company. Our goal is to truly just transform a homeowner's home from the inside to the outside. Kind of like a one stop shop focus for you. So since we've opened up, we've become an award winning company with some of our interior design projects. Also meeting with some of our landscape design projects as well too. And we have just been growing into a way where we want to kind of focus our designs where they can better truly help our end user, which is like you mentioned before, focusing on their well being.
02:28 - Daniel and Rome’s Design Journey
Jack Jostes [00:02:28]:
Cool. And so do one of you have a landscape background and the other has interior design. Tell me a little bit about that part of it, because we've worked with interior designers, we've worked with landscape designers. I have some clients who do exterior projects where, maybe they're out there designing the outdoor living space and they're sometimes doing some of the, maybe the doors and entryways. But I haven't quite worked with anyone who does both interior design and landscape design.
Daniel Stanley [00:03:04]:
Yeah, so, yeah, so I'm actually the certified landscape designer and principal designer for the company and Rome here is the principal interior designer for that. And actually both of our backgrounds come from our certifications through the New York Art Institute or Institute of Art and Design for us there. And as far as the wellness, everything that really, that really kind of was the visionary of Rome here with your certification, educational background?
Rome Lima-Stanley [00:03:33]:
Yes, yes. My, my first career was in Business Administration Economics. And my kind of dream was like let's get a Masters in Green Economics. So that didn't happen, life happened. And then probably was like mid 2020 that we kind of sat down and I was like, you know what? I think we can bring that, that sustainability like the well being to, to design, right? Why not design with that in mind with the top that the top in mind for our clients. And then we kind of like start deep dive on the rabbit hole of like how we can do better in our projects.
Rome Lima-Stanley [00:04:11]:
Right. So I went back to school, got like the WELL Certification, got like the Healthy Material Certification through Parsons School of Design in New York. And then I was like, you know, landscape is all about sustainability, right, it's everything about how we can keep that, the nature intact. Right. So with that we kind of like did some adjustments in our design process where we put those elements, we put like those topics of well being to the design. Right. And then since then was like only great things that we have like bring back especially from our clients. You know, it's very satisfying hear the client that, you know, now I don't need to worry about what is outside.
Rome Lima-Stanley [00:05:07]:
I don't need to worry about what is inside. You know, like, I feel healthier, I feel happier in my, in my environment. So that was really nice to, to create.
Daniel Stanley [00:05:17]:
Yeah, I, I agree, I agree. I think, I think also too, what kind of really helped out as well too is we kind of saw a, a big hole between our homeowners, our clients and what they just really wanted aesthetically done both inside and outside and the gap between how that aesthetic can really, truly support their well being. So it was just something that we've always kind of really enjoyed like how that support is. And we would just speak to our clients like, oh, if you put a water feature out here, it can immediately lower cortisol, slow your breathing down, reduce stress, anxiety. And a lot of people didn't connect those features to their well being or how it could actually support them. And as we started talking more and more about this to our clients, we realized that there was more of an Educational need that these clients were really wanting to know more about sort of thing. So it was kind of like our aha moment. Like, oh, okay.
Daniel Stanley [00:06:19]:
I think this is. I think this is, you know, in the right track where we're headed.
06:23 - Psychology in Design: How It Shapes Spaces
Jack Jostes [00:06:23]:
Tell me a little bit about how does psychology play a role in design?
Rome Lima-Stanley [00:06:30]:
Oh, that is. That's a really good topic, and we can geek out on that.
Daniel Stanley [00:06:35]:
Yeah, yeah. You want to go?
Rome Lima-Stanley [00:06:37]:
No, no, go ahead.
Daniel Stanley [00:06:38]:
Okay. So, I mean, honestly, psychology plays in almost every single element of design, and more so than a lot. A lot of people would even consider for you. From the. From just the texture on your walls to the texturing of the plants outside, from the color. Color scheme from inside, from the color scheme that you have, from exteriors as well, too, even down to the science of the materials itself that you're putting in there. How it can keep your body healthy, which then in turn helps the wellness and promotes the psychology of it all. Yeah, it's.
Daniel Stanley [00:07:20]:
It's pretty astounding, like, how. How much really, truly we're affected, but we really don't realize that for that. So I think that's kind of why we can geek out of it. And even if I don't know anything about it, I'm so excited about learning more about it, just because it seems like there's just endless moments where, you know, the psychology plays in. Right.
Rome Lima-Stanley [00:07:42]:
And you added to that too, right, Jack? If you think about us human beings, we, like structure, right? Everything needs to be, like, have a structure for us to be healthier. So you can see, like, he had, like, some studies. Maslow had a study, like, back in the day. I think it was in 1960s that he did, like, he got three rooms in that college. One very well done in terms of, like, interiors. The second one a little bit messy, but not that bad. The third one, portable, messy, dirty. And in that research, he saw that, like, oh, those environments, it's helping people to be healthier because people talk a lot of great things about the beauty one, but the wrong one.
Rome Lima-Stanley [00:08:30]:
Even the people that was working to get that research to get the data, they are not feeling well inside of the dirty room. So that goes back to the structure, right? How our minds work in terms of structure. So to complement what Danny was saying, like, when you get to, like, a beautiful backyard, you know, when you see something in structure, bring that resemblance back to your body in a way that. Oh, I mean, peace here. I mean, easy here. So that's kind of like how the psychology kind of, like, played in the Background. When you say like you can see like that everywhere. When you go like in a new city and there has a beautiful landscape, you're going to be like, oh, the city is so nice.
Rome Lima-Stanley [00:09:11]:
It's so clean, it's so beautiful. And when you go like a. Cities that does not invest on that, it gets a little like, no, I'm not going back to the city because, you know, it is not so pleasing to die.
Jack Jostes [00:09:24]:
Yeah. You know, I just repainted my house and the. We worked with a color specialist and the actual painter, the project manager and I were talking about the color red and how it can trigger negative feelings for people and aggression and how he had a couple that had painted their kitchen red. And later they got divorced and he learned that they always fought in the kitchen. And he believed that the color of that kitchen fueled the kind of aggressive nature of their relationship. And I realized that my. One of my colors was previously a dark red. And we had this room in our office painted dark red.
Jack Jostes [00:10:13]:
And I never felt good in there. It never, it never felt right. And people didn't like going to that office. Honestly, it was like pulling teeth to get people to want to come into the office. And I wonder as we're talking how much the color and the environment may have been a detractor for people.
Daniel Stanley [00:10:32]:
It is true.
Rome Lima-Stanley [00:10:33]:
Since the COVID Right. Since 2020, the big train was the green, right. All the greeneries, like the sage green. Like we can see like kitchen, like green kitchens everywhere now. Because the green comes the energizing. Right. The rejuvenation, the renew of like nature. Right.
Rome Lima-Stanley [00:10:53]:
So that's kind of like how it plays in the back end.
Daniel Stanley [00:10:56]:
Yeah, yeah. Color plays a huge. I mean, it can even disrupt our appetite as far as like if you look at the science of. You're speaking about red, but if you pair it with yellow, it actually brings on signs of appetite or hunger. Hence why McDonald's has the golden arches mixed with the red box for you. So. Yeah, just as simple as something like color can really, truly affect your wellness and your well being both inside and what you decide to put outside too.
11:28 - Avesso’s Holistic Design Process
Jack Jostes [00:11:28]:
So tell me a little more about your business. Like what percentage of the business is Interior Design vs Landscape Design? And do people hire you for one service? Sometimes just interior, sometimes just landscape? Or is it always both? Like how. What's it like working with Avesso Studios?
Rome Lima-Stanley [00:11:50]:
Like right now, what it's right now about 70% landscape.
Daniel Stanley [00:11:54]:
Yeah.
Rome Lima-Stanley [00:11:55]:
30% interiors. This year is very. It's cyclical, right?
Daniel Stanley [00:12:00]:
Yeah. I Mean, I would say seasonally. Yeah, it's usually like what Rome just said, 70% landscape, 30% interiors for us. But also I think a lot of that has to play with the, the market that we're into. We're a highly saturated market for interior design. I do not think. I think it's the complete opposite for landscape and landscape designers here too, sort of thing. So for as far as the company and how we work, yeah, it's 70, 30.
Rome Lima-Stanley [00:12:32]:
Some years it's 50, 50 too.
Daniel Stanley [00:12:33]:
Yeah.
Rome Lima-Stanley [00:12:34]:
So it kind of like really depends. But now ask you a question too about how people perceive our service. Again, sometimes it's like it's going to be a full house, interiors and landscape and architecture, or sometimes it's going to be only the outdoor. And then down the road, two years later they're like, hey, I'm ready to do my kitchen. I like your service, I like your process, let's do that again. And one interesting that we did too, Jack, that was really, I think was very fundamental to our success. It was combine the design process. So the same design process that we have for landscapes is the same for interiors.
Rome Lima-Stanley [00:13:15]:
Like the only change, the only thing that they changes is like how we're going to approach that project. Right. For the landscape, it's going to be like a more adaptive study in the landscape, on the land. Like the materials they're going to use, the subscape and all of everything that comes to the landscape and the interiors is like the same. Like it comes like the engineering, the plumbing, the electrical, all of that. So that was the big thing, the big thing that kind of like make us very good on those clients is like the process is very combined.
Jack Jostes [00:13:50]:
One of the things I noticed on your site that I was curious about is Designers for a Day. And this is where you say if you, if you're looking for design guidance without a long term commitment, we have our designers for a day service. So tell us a little bit, what is that?
Daniel Stanley [00:14:04]:
Yeah, so it's kind of like a white glove service. It's really kind of taking you out of the position of let's just do a consultation that's maybe an hour too long. But let's, let's do a full eight hours of working with you where we sit down in the morning time. We really kind of use that as an exploratory space or discovery space of just discovering what it is that you really want to focus on in terms of like landscape. You know, we ask the calibrated questions of like, how, how does something make you feel?
Daniel Stanley [00:14:40]:
Why do you want to do this? We always go with the hows and the whys. We also go a little bit deeper into their day to day functionality. So as we all know, our well being is affected by everything that we do. Whether it's if we're at home just relaxing and watching TV or we're at the office stressed out, trying to meet a deadline, our well being is affected every time. So during that discovery phase, we're also finding out what it is that is in their life that is causing them these stress points for them and how do they see themselves if those stress points weren't there, how do they see themselves functioning within the space? Those weren't there sort of things. So we take the exploratory after we're done doing that, that's usually all morning long. So it's a pretty heavy, heavy brainstorming.
Daniel Stanley [00:15:34]:
And so then we take them out to lunch and just kind of relax a little bit more, kind of clear the head, spend, spend a little bit more time gaining more rapport with the client and you know, just kind of digging into more on just a light personal basis after lunch is done. We've pretty much created exploratory and all their, mapped out their design. So in terms of landscape, we like to take them to places that will focus on nurseries that will provide them like let's say Texas native plants only, where they're just specifically only wanting pollinators and such for like a sensory garden or something. Or we'll take them to stone yards if they're really looking for some really cool hardscapes and like what is it? Artistic structures and sculptures and. Yeah, sculptures. And it's really to help them get acquainted with what they want and what, and what we believe they will help benefit them sort of thing. So at the end of the day, not only have they have a roadmap of what they really like and what they really feel like aligns with them, but now they also have the physical of like seeing those elements and where they can go and get them on their own. If they choose to do it on their own or if they choose to move forward with us and taking into to a full design service, that's great.
Jack Jostes [00:17:05]:
And so tell me, after design, do you guys do the construction? Do you have a team of subs who does that? Because on your website it's just the two of you and maybe you can get it all done. But tell me more about who else do you collaborate with and how much of the construction and planting and installation work do you guys do?
Daniel Stanley [00:17:25]:
Sure. So, yeah, as far as the actual construction, we do have about three teams that we sub out with with with our projects. We've been working with these teams quite for number of years and we've, you know, done. I feel like we've done a really great job in creating rapport with all three of these teams. So they've worked with us, they know how our design books look like, they know our construction documents. Very familiar with that. Which makes the installation phase a lot easier and a lot more efficient too. Also to help support not only the installation team, but also our client, we do provide project fulfillment services.
Daniel Stanley [00:18:12]:
That's a hourly service, hourly base service where during installation phase we will come in at certain points of the install just to make sure that the design intent is there, answer any questions or concerns that maybe the builder might have or maybe that the homeowner might have for them to. That also just maybe sometimes just talking through the install itself. While the builder can really focus on his team and getting that done, we can be over here with the client, instruct him like, okay, well this is what, you know, what comes first. This is what happens next. You know, don't worry about it. There's no reason to stress out on this point. We've got you here at this point. So not only to help project fulfill it, but also to help coach the client.
Rome Lima-Stanley [00:18:58]:
Yeah.
Jack Jostes [00:19:00]:
So did you say you bill hourly for that?
Daniel Stanley [00:19:03]:
We do. Yes, we do.
Jack Jostes [00:19:05]:
So do you actually subcontract the build or are you just more referring it to a build team?
Rome Lima-Stanley [00:19:12]:
It kind of depends of the scope. If it's like a scope that we can serve, yes, we would do it. But now if it is, for example, if you're installing a pool or like a more structure in terms of like an outdoor kitchen or pergola that we do, the connection between the installers that we work with and the client.
Daniel Stanley [00:19:32]:
Yeah.
19:34 - Should You Charge for Consultations?
Jack Jostes [00:19:34]:
That's good. So I was curious, you know, before we pressed record, you were asking me should we charge for the initial consultation? Was that still a concern for you guys?
Daniel Stanley [00:19:48]:
Yeah, it's. It's. I don't know if it has to be with like the value that I'm presenting during my discovery calls. Sometimes it's pretty much a hit or miss. And I don't know if that's something that we're doing, but I. It was one of the biggest questions that we kind of brought up to ourselves was like, is this even something that, you know, landscape installers are doing themselves? Whenever they're just coming onto a project, not necessarily as a designer, but just to go and see the space itself. So, yeah, that's a big question for us.
Jack Jostes [00:20:22]:
Yeah. I have 150 clients all over the country, and believe it or not, none of them do it the same way. So you may get different answers from different people. What I found though is I have several clients, especially the ones who are charging for the initial consultation. It works. And yes, I have a client in Texas, and it works in Texas. I think, though, that in order to do that, you need to reach a certain level of lead volume, meaning you have enough leads coming in that you can be pickier and you have enough social proof, you have enough Google reviews, you have enough portfolio and testimonials that like, we want this company and, and charging something can help weed out the people who are tire kickers.
Daniel Stanley [00:21:15]:
Yeah.
Jack Jostes [00:21:16]:
Right. Okay. So it's kind of nuanced of when does it make sense? I think it's partly market driven. Meaning how, how much is the. Is there a lot of demand for your service and are you getting so many calls that you, you, you can't go and do them all? If you are, then charging is great. Great. And one of my favorite authors, Dan Kennedy, says that “buyers are buyers are buyers.”
Jack Jostes [00:21:40]:
And so as far as, you know, getting someone to buy something, pay something, gets a little bit of skin in the game for them, and then they typically are less likely to continue even contacting other vendors because they're good. We've. Oh, look, we've got Daniel and Rome on the calendar. We've paid. I can relax now. I don't need to keep searching and contacting people. And I'm partly curious, you know, about this Designers for a Day and, and how much that costs, because that seems like a really natural thing to sell to everyone.
Daniel Stanley [00:22:15]:
Yeah, yeah. I mean, it was. Another reason why we wanted to do is because there are. We've run into a bunch of clients that really, truly want to get their hands dirty and do it themselves. And we. It was again, a gap that we realized they didn't necessarily want to fully invest in the full design service. They just wanted to kind of get the gist of.
Daniel Stanley [00:22:38]:
Kind of get them in the right direction for that, wouldn't you say? Yeah, yeah. So I mean, for that service we charge about. It's like 2850. Yeah, 2850 for the day. For that. That includes from the time that we talk in the morning, the lunch, and then also all the showrooms, nursery Visits Yardstone, visits all. All of that for them.
Rome Lima-Stanley [00:23:02]:
Yeah. In the next day too, they get a book kind of like an assessment of everything that we talk to, the brainstorm session, the materials that we went over and that they're going to have the tangible in their hands when they are ready to move forward.
Daniel Stanley [00:23:18]:
Yeah.
Jack Jostes [00:23:19]:
What percentage roughly of the people you talk to that you offer that to are saying, yeah, let's go ahead and do it?
Rome Lima-Stanley [00:23:28]:
It depends. I mean probably on our discovery call because that's the first thing that we do in our sales process. In that discovery call, that's where we're going to see like what they are looking for. Right. Sometimes like we do have a calls that they say like, oh yeah, like I do have a flower bed, but I don't know what to do. And that's going to be the one that we're going to approach the designers for a day. Right. Because of the scale of the project now it has, I mean, probably 80%, 90% the people that call us and they want to hire us like, oh no, we want you guys to do the magic.
Rome Lima-Stanley [00:24:04]:
I don't want to do anything. I just want to prove everything that you guys choose for me and then you guys can stop. So it really depends like what the client is looking for. I, we did that more for those clients. They're like, we want to work with you guys, but we are not ready for the full, for the full package.
Daniel Stanley [00:24:24]:
Yeah. So I mean, so yeah, if we had to put a percentage on it out of everybody, I think we'd say about 10% to 20% out of 100% of the people that come in and do it. And again, that was just our way of creating a service that kind of would get those that 10 to 20. So that way we could constantly just keep building rapport and connection.
Jack Jostes [00:24:46]:
And then what happens to the other 80%? Are they just saying no, no thanks, peace out. Or are some of them actually becoming a full design build client? Or what happens to the other 80%?
Daniel Stanley [00:24:58]:
That other 80% is pretty much a full design build client for us. Yeah. Because it's like, it's like we're all mentioning like it's 80% of those people really truly just don't want to be involved at all. Except for like the fun parts of course. Because currently right now we charge $550 consultation fee for both lands for, for landscape. And that is, that's usually I went on the discovery call, everything's going great. We're building rapport, building value. Right.
Daniel Stanley [00:25:29]:
Whenever I start saying Our next step is consultation. This is where we're going to be talking about all the design choices, caveats to what we need to focus on as well, and then, you know, go from there. We'll build a con consultation assessment book for you. And they're like, yeah, I'm all game. And then as soon as I say, great, awesome. Well, that also comes with the, this value comes with the charge of $550. And, you know, let's go ahead and take a look at our calendar to see if you're set up. And as soon as that happens, that's when they were like, oh, well, I need to, I need to talk to my husband or I need to talk to my wife, or, you know what, I've been shopping around and I, I need to shop around a little bit more for it.
Daniel Stanley [00:26:17]:
So that's the biggest issue.
Jack Jostes [00:26:19]:
Okay, well, so, so, so it basically goes discovery call. And on that discovery call, you're trying to sell the next step, which is a paid consultation.
Daniel Stanley [00:26:28]:
Yeah, yeah.
26:29 - Pricing and Presenting Consultations with Confidence
Jack Jostes [00:26:29]:
So one, one a couple ideas for you is, is if you are going to charge for it, and I do think it's a good idea, is to put that on your website. So that way people know in advance that on this call they're going to offer me something that I'm going to charge for and maybe even making a video that describes that. So that way they're not surprised by the price. And the other idea is at the beginning of the call, tell them that at the end. Hey, by the way, at the end of our call, I'm going to ask if you'd like to move forward with the next step, which is a paid landscape design consultation. It's $500 or whatever, and I'm not going to try and talk you into it, but just wanted to let you know that I'm going to bring that up at the end. Is that okay? And you might experiment with that. A lot of people might say, oh, well, I don't know if I want to do that yet.
Jack Jostes [00:27:21]:
And you say, hey, I'm not sure I want to do that either. You know, really what I'm hoping to do on this call is just learn more about what you have going on, and if we both feel it makes sense, we can move forward with that. I just didn't want you to be surprised when I bring it up. And then some people will just say, no, I would never pay anyone for a consultation. And they're probably not going to ever be a fit for you, and you might save yourself the rest of the hour or however long you're going to spend on the phone. That's how I do it. And it works, and it works really well. But I do all those things.
Jack Jostes [00:27:54]:
I have it on my website, I have a video. So there's no surprise that the next step is paid and that we're going to decide on it at the end of this call.
Daniel Stanley [00:28:04]:
Okay.
Rome Lima-Stanley [00:28:04]:
Okay.
Daniel Stanley [00:28:05]:
That's great information.
Jack Jostes [00:28:07]:
The other thing you might, I don't know is I, I, I think as far as how much do you charge for this? It has to be a price that people can say yes to. So there's this like, thing with pricing where I don't know, I don't know what the dollar amount is. But I, I have, I have a client who charges $325 and they get away with that. I have a client who charges $97 and has no resistance to it at all. But they're also doing $15,000 total budget projects, whereas the guy who's charging $325 is doing 50, 70, $200,000 projects. And so it may be, it may be something to experiment with. Those are just a couple things you could play with. Putting it on your website, getting it in a video that they watch before that first call.
Jack Jostes [00:29:01]:
And the price itself could be, you know, $550. Yeah, that's kind of a lot. If I didn't know it was going to be $550 and if I knew, hey, before, hey, I have this call and if I like them, it's going to be $397, we might agree before one of us has that call. Yeah. If you feel like it goes well, just go ahead and book it.
Daniel Stanley [00:29:24]:
Okay, good, Good to know. I like that because you're absolutely right. It's, I can hear it in their voice at the end of the call where it's almost, almost blindsided, if that's a way of putting it. But I will definitely be doing that from now on and putting that in, throw it on the website. And we just rebranded the website, so we're already in that mode of updating it too.
Jack Jostes [00:29:47]:
So I, I think if you can remove surprises about money, that it's a good idea. And it doesn't mean you need to give people a McDonald's price menu of here's exactly what a patio will cost. But you can give them ranges and you can explain that this material for the same square footage would cost this. But if we use this material, it'll cost this. And they're like, oh, I hadn't even thought of the material that I'd use on my patio. And I didn't realize that the price difference is 50% between this material and this material. I think it builds a lot of trust when you're the source of that information. And what happens when you start putting this stuff on your marketing? People come with a higher level of trust with your brand, because what most landscape companies do is they don't talk about this stuff stuff it's not on their website.
Jack Jostes [00:30:45]:
They drop the ball at following up with people, and people are like, well, screw this. These guys told me how much it was going to cost all along, and I'm ready to pay for a professional to, like, show up on time to a meeting with me and give me these deliverables.
31:02 - Emotional Connections in Design
Jack Jostes [00:31:02]:
What other. What other, I guess, tips or things would you like to see other people who are listening, maybe can we leave them with a takeaway of something that you're doing that is working, that you'd like to see the industry do?
Daniel Stanley [00:31:16]:
Yeah, I would just say, and it's just going back to my experience, just working with a lot of our installation teams and talking to them and just, you know, don't think of, well, being as being taboo. It is something that is. Everybody goes through. It is something that. That, you know, if it's just talked about, more people feel more connected to not only other people, but also their spaces as well, too. So I would say the biggest takeaway, I would say, is kind of break through that boundary. Start asking the clients, like, what is stressing you out? What. Yeah, you know, what is.
Daniel Stanley [00:31:54]:
Are you burnt out on something? Are you stressed out? Are you overwhelmed? What are those things that are causing that? And what do you believe would be the best thing in your built environment, whether it be inside or outdoors, that would be able to promote you to come outside more and enjoy that space?
Jack Jostes [00:32:13]:
I think you're really on track with those. Those emotional questions. And it is something that'll absolutely differentiate you from your competitors. Really, in whatever you're selling is figuring out, and not from a manipulative standpoint, but really caring about your. You know, because you could easily exploit this idea, but. But genuinely caring about people and, like, what's going on in their life and how does this space impact them? And I'm curious about your own personal landscape. I'll share with mine. I actually redid my landscape and it's entirely focused on, like, mental health and biohacking.
32:51 - Wellness Features in Personal Spaces
Jack Jostes [00:32:51]:
I got a sauna and a cold plunge, and that has been one of the best things that I've done for my own wellness is to. I work out really hard, and then I have the cold plunge, and then I also use the sauna, and I sleep way better. I recover better from the workouts. And that. That overall helps me just operate my company and just generally be a person. So those are. Those are some of the things in my design that I knew that I wanted that, that are absolutely, you know, I'm enjoying that. What are some of the things in your own personal space that you guys love using?
Daniel Stanley [00:33:32]:
So I would definitely say for me personally is I. I do very well for. I practice in journaling and meditating. So in our space, we do have some meditation areas that allow for that. Not necessarily. It doesn't have to be anything religious or anything, but just a quiet space, clear the mind, allow me to write down my thoughts, and really just be 100% ready for whenever I start my day. That's probably been my favorite portion of that. And then also those.
Daniel Stanley [00:34:07]:
Those spaces just kind of wrapped around with some nice sensory style plantings with some good smells and textures and that sort of thing. That's been my favorite.
Rome Lima-Stanley [00:34:17]:
Yeah. I mean, for me, pretty much the same. I mean, I'm a way more focused interior. So I try to do, like, at least a better design inside of the homes, especially because being a business owner, business partners in life is like, things can get, like, a little tricky on that. So we try to kind of like, establish some, like, individual spaces around the house just for us to enjoy some moment, you know, meditation, silence, you know, prayers or something connected to that. Just to kind of like, center ourselves, align ourselves to serve better. Right. I think it goes back to the service that we do for everybody around us.
34:56 - Connect with Avesso Studio
Jack Jostes [00:34:56]:
Great. Well, Daniel and Rome, great to have you on the show from Avessostudio.com for folks listening who might want to network with you. Where do you like to connect with people?
Daniel Stanley [00:35:07]:
You can find us again at our website, Avessostudio.com. you can also reach out to us on our Instagram @Avesso_Dallas and also Facebook as well, too.
Rome Lima-Stanley [00:35:22]:
Jack Jostes [00:35:23]:
Great. Well, we'll put links to all that in the show notes. And thanks so much for coming on The Landscaper’s Guide.
Jack Jostes [00:35:28]:
I hope you enjoyed today's conversation with Daniel and Rome. I know I did, and I really think they're on to something in talking with people about how they feel, feel and their mental wellness and how the landscape or whatever you're designing and building for them will impact that because that's really the reason people buy. People buy emotionally, and justify intellectually. So the more that you can uncover why they're buying and how it impacts them, the more likely you're going to stand out in a competitive market when you're talking with when maybe your customer's talking with other landscape companies. So if you haven't already, make sure that you give this show a 5 Star Rating. If you're enjoying this show, leave us 5 Stars real quick.
Jack Jostes [00:36:13]:
Wherever you're listening to this and I hope to see you at one of our upcoming events. So check out landscapersguide.com/events. We have a lot of exciting webinars and in person events that you don't want to miss, so check it out. See our show notes for a link to landscapersguide.com/events. My name is Jack Jostes and I look forward to talking with you next week on The Landscaper’s Guide.
Show Notes:
Watch the full episode + see the transcript at: www.landscapersguide.com/podcast
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???? Check Out Our Upcoming Events: landscapersguide.com/events
???? Connect with Jack Jostes on LinkedIn: linkedin.com/in/jackjostes
???? Follow Avesso Studio on Instagram: @Avesso_Dallas
???? Visit Their Website: www.avessostudio.com