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Send Me The North Carolina Landscaper's Marketing Toolbox
Belgard University 2025
February 5-6, 2025 in Southern Pines, NC
The Landscaper’s Guide to Sales & Marketing Part 1: How to Generate the RIGHT Leads in a Competitive Market
Presented by Jack Jostes
February 5, 2025
10:30am to 12:00pm ET
The honeymoon period of surplus money and booming demand is over. With rising interest rates, rampant inflation, and a looming recession, the challenges for landscaping businesses are real. How will you adapt your sales and marketing strategies to stay competitive? How will you train your team to stand out in a crowded market?
Join Jack Jostes, author of Tree of Good Fortune, for a dynamic, interactive workshop tailored to help landscape professionals thrive in uncertain economic times. Jack will share actionable insights from his years of experience in direct response marketing and the lessons learned from 30+ year industry veterans who have successfully navigated past recessions.
During this Session You Will Learn How To
- Identify your Hell Yes Customer and create marketing that resonates with them.
- Generate qualified leads using targeted strategies like direct mail and local SEO.
- Differentiate your business with a brand that stands out in your market.
- Optimize your marketing budget to get the best ROI and attract ideal clients.
Walk away with a clear plan to stand out from the competition, make smarter marketing decisions, and prepare your business to not only survive but thrive during a recession.
The Landscaper’s Guide to Sales & Marketing Part 2: Brand Your Sales Process to Get the Owner Out of Sales
Presented by Jack Jostes
February 5, 2025
1:00pm to 2:00pm ET
Are you still handling the majority of sales in your landscaping company? While your skills have driven success, they may also be the bottleneck to growth. This workshop is designed for business owners who are ready to scale, streamline their sales process, and reclaim their time.
You’ll hear real-world examples of landscape companies where sales teams—not the owner—are closing major deals. Plus, participants will walk away with at least one actionable sales tactic they can implement immediately.
If your sales process isn’t branded, your business could be at risk of stagnation—or worse, requiring another 80-hour workweek from you. Learn the strategies Jack Jostes has implemented to help business owners like you overcome these challenges and achieve sustainable growth.
This hands-on, interactive workshop will inspire you to rethink your sales strategy and provide tools to achieve lasting results.
During this Session You Will Learn How To
- Increase close rates with a structured sales process, saving significant time.
- Create a repeatable, milestone-based system that not only attracts customers but also engages employees who thrive in an organized environment.
- Position their business for growth, scalability, and eventual saleability.
The Landscape Owner's Ultimate Guide to Recruiting A-Players
Presented by Jack Jostes
February 6, 2025
2:00pm to 3:00pm ET
This hands-on, interactive workshop will inspire you to rethink your sales strategy and provide tools to achieve lasting results.
During this Session You Will Learn How To
- How to Market for Employees Like You Do For Customers
- Discover how to craft job ads that stand out and attract top talent to your company. Say goodbye to boring listings and hello to killer job ads that get noticed.
- NEW case studies of landscape companies that have nailed their recruitment game, giving you tangible examples to emulate.
- How to streamline your communication processes to keep both applicants and employees engaged and informed.
Meet Your Presenter: Jack Jostes
Jack Jostes is the CEO of Ramblin Jackson, a green industry digital marketing and branding agency that helps landscaping companies throughout the country attract more qualified customers with professional branding, digital marketing, sales consulting, website design, and search engine optimization.
The author of the The Tree of Good Fortune, Jack hosts the weekly YouTube show + podcast, The Landscaper’s Guide to Modern Sales & Marketing. Jack has been featured in Lawn and Landscape, Colorado Green, Turf, Inc., and other green industry and business publications.
He regularly speaks at regional, national, and international business conferences, including green industry events like the ProGreen EXPO, Farwest Show, National Association of Landscape Professionals (NALP) events, and the TNLA’s Nursery Landscape EXPO.
He lives in the foothills of Colorado with his wife and two boys, where he enjoys homeschooling, playing bluegrass mandolin, fly fishing, bowhunting, and spending time in the great outdoors.