One of my favorite things about the green industry is seeing people from outside the industry take entry level jobs and quickly rise through the ranks into operational positions or sales positions or different things. And today I'm excited to interview Derick from All Purpose Landscaping, who in just two short years went from an entry level lawn mowing position and is now in an operations seat.
And we talk about how he's helping build out training videos to onboard the next generation of employees at the company. We also talk about how they're using Service Autopilot to its fullest capacity and some of the key automations that have helped them grow significantly, plus what's working in their marketing even outside of that. So check out today's podcast to get a ton of ideas from this conversation with Derick.
Hey everyone, Jack Jostes here, and welcome to The Landscaper's Guide podcast where we share sales, marketing, and leadership inspiration to help you grow your snow and landscape company. I'd love to send you a marketing toolbox in the mail with a free bag of beef jerky and a print marketing guide that'll help you figure out where to focus your marketing first to get incredible results. So check out our show notes for a link to landscapersguide.com/toolbox, and we'll ship one out to you right away.
Jack Jostes [00:01:32]:
And with that, let's get into our conversation with Derick.
Jack Jostes [00:01:36]:
So we're here with Derick Kelso from All Purpose Landscaping. We've been working together for a couple years with All Purpose. Really excited to have you here in Lyons, Colorado. How was your drive up from Florence Pueblo area
Derick Kelso [00:01:52]:
It was a little congested. We had a snowstorm come in last night, so typical Colorado Springs. There was an accident right on the interstate.
Jack Jostes [00:02:03]:
Oh man. Yeah.
Derick Kelso [00:02:03]:
But it's okay, though. It was about a four hour drive compared to a two and a half hour.
Jack Jostes [00:02:10]:
Wow.
Derick Kelso [00:02:10]:
But I think it's going to be worth it.
Jack Jostes [00:02:12]:
Well, I appreciate you making the trek up here. So tell us a little bit, who are you and what does All Purpose do?
Derick Kelso [00:02:19]:
Yeah, so my name is Derick Kelso. I'm the Operations Controller with All Purpose Landscaping. My boss is Justin Sandefur, and we do residential and commercial recurring maintenance, design, build, and then we also do Christmas and commercial snow.
Jack Jostes [00:02:37]:
And I learned that you're from California originally, and I wanted to hear some of your story of how you ended up out here and got to. This is a promotion recently too, right?
Derick Kelso [00:02:49]:
Correct.
Jack Jostes [00:02:50]:
So congrats. So I just kind of wanted to hear some of your story because prior to working at All Purpose, you didn't have much green industry experience. Right.
Jack Jostes [00:02:58]:
So tell us a little bit about.
Jack Jostes [00:02:59]:
Your story and how did you get into this company?
Derick Kelso [00:03:02]:
So I actually grew up in Texas and joined the military at 17, left home, went overseas, and after I got out of the military, well then I ended up moving to California. It was really great area to be in. I worked in the healthcare industry as a gastroenterology tech and I was also a residential and commercial real estate sales agent as well. So I've got that sales experience there, but I never really had you. Gastroenterology.
Jack Jostes [00:03:40]:
Did you say Gastroenterology tech. And you did real estate.
Derick Kelso [00:03:44]:
Correct.
Jack Jostes [00:03:44]:
And you were in the military.
Derick Kelso [00:03:45]:
Correct.
Jack Jostes [00:03:45]:
So you've got a pretty vast background. How are those things similar or are they, how did you?
Derick Kelso [00:03:54]:
All of them require working with difficult customers at times, but otherwise there's not too many similarities. The only other similarity might be education on it, just requiring extensive education.
Jack Jostes [00:04:12]:
Right. So which branch of the military were you in?
Derick Kelso [00:04:14]:
In the Navy.
Jack Jostes [00:04:15]:
Cool. And is that how you ended up in, was it San Diego area?
Derick Kelso [00:04:19]:
It was, yeah. Okay, so San Diego is where I first moved to and I was a gastroenterology tech and I actually moved out to California afterwards, got a job in Orange County, California. And so I ended up moving up to Irvine and spent about twelve years there and then.
Jack Jostes [00:04:40]:
Yeah.
Derick Kelso [00:04:41]:
So landscaping? I never did landscaping before. I've always had that interest and I've had the properties and I've done it personally on my property, but never as a business or anything.
Jack Jostes [00:04:53]:
So you moved out to Colorado after living in California for a while. And how did you end up working at All Purpose?
Derick Kelso [00:05:01]:
So my brother used to work with All Purpose Landscaping and he had actually went out and started his own company afterwards. We've always had a pretty good understanding that family doesn't work together and we've already had a really good relationship so didn't want to ruin that. So he referred me over to Justin with All Purpose Landscaping and Justin called me in and did a working interview that day and just kind of started off from there and that was my second day in Colorado.
Jack Jostes [00:05:30]:
So you started out. What was your position at All Purpose?
Derick Kelso [00:05:35]:
Low man on the totem pole. I was one of the maintenance technicians for mowing lawns, aeration, power rake.
Jack Jostes [00:05:43]:
And then what other roles have you had since that time?
Derick Kelso [00:05:48]:
So I moved into crew lead from there. And then from crew lead I went into sales, sales to sales manager and then now for Operations Controller.
Jack Jostes [00:05:58]:
Well really I like hearing this story because as you know, and you're now in the operational role, recruiting can be a challenge for many landscape companies. Finding people. And so often I feel like a lot of companies have too high of a requirement on past experience. I think you're kind of a success story of somebody who didn't have experience, came in, did a great job and have climbed the ranks. And now you're in an operations position.
06:30 How Derick Used YouTube to Improve His Landscaping Skills
Derick Kelso [00:06:30]:
Yeah. So I felt that landscaping, you can find so much information on YouTube, so learning the proper ways to mow, the proper ways to edge, the proper ways to pretty much do all of your landscaping you can find on there. We didn't have too much of a training platform within the company, so I'd have to attribute my success to my boss at the time, which was Caleb, who helped train me and get me up to speed on everything. But I feel landscaping is somewhere that you can start off with no experience because it's so easily taught. As long as you have the wherewithal and the desire to learn.
Jack Jostes [00:07:12]:
Yeah. Well, that's awesome. And now, just before we press record, we're doing a bunch of video today. You guys are doing some training videos now. Are you going to be making those?
Jack Jostes [00:07:23]:
Yes.
Derick Kelso [00:07:24]:
So we've already started out making them. Our first one was started off with our shrub trim. And so we're just going through all of our recurring maintenance and writing down training videos. We've been writing down standard operating procedures this year. We've been working with Justin's brother in law to help us shoot the videos and he's just been shooting them on his GoPro, you know, it's, it's coming along pretty nicely.
Jack Jostes [00:07:50]:
That's cool.
Derick Kelso [00:07:50]:
We've got a lot of work to do, but we're starting.
07:53 The Benefits of Winter Video Content Creation
Jack Jostes [00:07:53]:
I think winter is such a good time to be making video content, especially training video content. The stuff that you can make. Some of it you're going to need to do in the spring and summer. But starting out the year with those in the can, when you hire people, then you can onboard them much more quickly. And also the videos don't get tired. They don't get sick unless you make terrible mistakes while you make them, they're pretty good. And I think video is one of the ultimate pieces of leverage in business to make video content because you make it one time and you can use it, like I said, when you're sick or when it's springtime and you guys are crazy or you get short staffed, the video is available to spend the time with the new employee when maybe their manager isn't.
Derick Kelso [00:08:48]:
Exactly. So this year we're also working on our onboarding process, getting all these training things together and trying to create a really good experience for our employees whenever they're first hired. And I think in order to fully support our employees, that we should have that training platform in place because it allows us to have a replicable process that everybody is following. So everybody's on the same page. And based on my previous experience, that's how you scale larger.
Jack Jostes [00:09:21]:
I agree. And also, I'm glad that you used YouTube and you mentioned YouTube. And what I'd like to see is the next people coming in, going to your YouTube or wherever you put these videos, instead of finding, because they could find some other person's way of doing it on YouTube. That isn't the All Purpose way of doing it
Derick Kelso [00:09:42]:
Exactly. And that's one of the things I've ran into while trying to find our learning management software systems so that we can implement this training is everybody's got a different way of doing things. Different areas require different heights on your grass, for example, different watering requirements. There are just so many different factors that play into it.
Jack Jostes [00:10:05]:
Different grass varieties.
Derick Kelso [00:10:07]:
Exactly.
Jack Jostes [00:10:07]:
Regionally are going to vary, even in Colorado.
Derick Kelso [00:10:13]:
So just with all those differences out there, it makes sense to have these videos made and we looked into doing them on a platform, but the videos that they offered, that's where we ran into those issues where they were doing things a lot different, specifically snow. That was the first one that I came across, and it was talking about a guy in Michigan and how they dealt with snow. Michigan has a lot more snow than we do in our area in Colorado. So trying to show that video to train somebody on how to do snow in our area just wasn't feasible.
Jack Jostes [00:10:48]:
Well, and then also some of the legal things, like there's different laws regionally, that especially with snow clearing and salt and different ways of doing things, you've got to do it in house. Have you figured out where you're going to keep all this stuff?
Derick Kelso [00:11:10]:
I've. I've played around with three different systems so far. The fourth one I'm looking at right now is actually YouTube. It's easy to house everything. And if I'm not requiring our employees to take a test or anything per se, which we don't necessarily need to, I just need it.
Jack Jostes [00:11:30]:
So first of all, I think the YouTube videos, and you can keep them private so only people with the link can view it. I think YouTube is great. What LearnDash does is you can then embed that YouTube video in like a blog post format on your website. And it does have the test that people then go through, and then it can have written stuff or you could have a Spanish version, or you can have little photos of things. So you can basically create a web page format of your learning content.
Derick Kelso [00:12:08]:
Yeah, that was one of our thoughts as well, was trying to create an employee side of our website to allow access to that.
Jack Jostes [00:12:14]:
That's what this would be. That's what this would be. So we can help you with that, or you can go build it yourself or just know that that's how we're personally doing it. And I often hear from our employees that we have the most thorough onboarding of any place they've ever worked. And it's because we have videos for everything. And it gives me a big peace of mind when I'm hiring, when I hire a good person, and I know that I'm going to bring them through a great training and then they'll be great at some point. And of course, one of my employees is probably listening. They're always improving it. And there's little things that we've probably forgotten, but the majority of what we do is in there.
Derick Kelso [00:12:59]:
Yeah, I think that's pretty smart. Do you guys give your employee, like, whenever they start out, do you give them a recommendation on time frame for that stuff?
Jack Jostes [00:13:08]:
Yes, we do, yeah. We have it pretty well planned out for each role. The videos and the cadence and the core skills that they need to go through. And then one of the things that we just did for you all, actually was an audit. And so we've worked together for a while. We've done several of them now at this point for All Purpose. And part of the onboarding is doing an audit because kind of like you were just like with lawn mowing or landscape maintenance, or pruning or loading your truck or all the different things that go into the work. We have our own way of doing things that maybe you've had experience doing SEO somewhere else or managing a website, but there's a way that we do it. So I've got my book, Tree of Good Fortune. Basically, the audit is like a cliff notes version of the book with scores. And then you learn to score websites in the way that we do it.
Jack Jostes [00:14:11]:
So that's part of our onboarding. And I don't know, it might be fun to create a landscape audit. Do you guys have a checklist when you're completing a property of, like. No. Okay. And that's okay. I didn't mean to put you on the spot like that, but to me, that's where some of these things just kind of happen and you're like, yeah, oh, maybe we should. You probably already know the 20 things that you should do. And when you put it on a list, and then the new person needs to go and see, like, were these 20 things done? Oh, this equipment is put in the wrong spot.
Derick Kelso [00:14:51]:
Yeah. So we do have a few checklist specifically for our cleanups, per se, or after you're finishing a job, making sure that you're taking the pictures, wrapping everything up in the truck, checking to make sure nothing's hanging off and those sort of things, but nothing specifically, like on paper that says this is what you have to do. But that's what we're working on this year, is all of our systems, processes, and onboarding well.
Jack Jostes [00:15:18]:
And you're already doing really great. So one of the things that I wanted to talk to you about that you guys are doing really well. You're using Service Autopilot. I think you have a really good sales process for getting a new customer, but you guys have a really good way of upselling customers. And I think that's really the key to growing a landscape company that has all these different services that you offer is to systematically we get in a new customer, for one thing, and then how do we offer all the other services to them over time, and how do we do it in an automated way. So tell me, what is the first service that you want people to buy, and what happens after they buy it?
Derick Kelso [00:15:58]:
Mowing is always a good service. It gets our foot in the door. It allows us to upsell from there just because our mowing is really on point. And when you see an All Purpose truck drive up to your house, well, then you know you're going to get some quality service. After the customer signs on well, then we do put them on an auto renew contract so that contract is renewed until the customer calls in to specifically cancel that. And then from that point, it's 30 days after, and then their contract is done.
16:28 The Impact of Automatic Billing
Jack Jostes [00:16:28]:
I love that for so many reasons. There's this book, Automatic Customer by John Warrillow, who also wrote the book Built to Sell, and many people want to sell their landscape company at some point. And one problem I've seen when people buy a landscape company, when they buy a company is the payment terms. So if a company has poor payment terms and then the new company has their act together with automatic billing, and so it can be a shock to the customer. Or maybe they have a bunch of accounts receivable that are way overdue. So I like it because I think it makes it at some point that could be sold very easily. And like, hey, here's this recurring revenue that you're getting. The other thing is, from a customer standpoint, I've hired many companies just for various things around my house, from landscaping to various construction services.
Jack Jostes [00:17:34]:
I got an email from someone recently and they're like, hey, can you please pay us? And I replied, how much? What do I owe you guys? Basically. And then they sent me a screenshot of an invoice, and it didn't have a total, it had like a subtotal and then all of this other stuff below it. And I was like, I don't know, what is the total that I owe you? And it was that middle, weird subtotal number, but then the invoice, it didn't have an invoice number. It didn't not only didn't have the amount, and then it didn't have any way that I could pay it. And I was like, do you want me to pay by check? The invoice didn't have a mailing address, right? So all of this back and forth to get to the point where, like, okay, you want me to send you a check? And then they took several days to send me the address. So the time that went by, I think it was nine days of back and forth. And I was responsive, like, hey, where do I send this? They were that slow, right? So now they're going to wait nine days for me to mail a check. So now you're looking at probably, I don't know, maybe three weeks.
Jack Jostes [00:18:57]:
And then now they need to go to the bank. So I just wanted to acknowledge that because so many businesses in general really struggle with the payment terms thing, and you've got it figured out. It's automatic. And that was a poor experience for me as the customer. I would love it if they were like, hey, we have your credit card on file. Can we process this amount?
Jack Jostes [00:19:22]:
Yeah.
Jack Jostes [00:19:23]:
Or like, hey, Jack, here's an invoice. Click here to pay online.
Jack Jostes [00:19:27]:
Oh, great.
Jack Jostes [00:19:28]:
I would have done it that day.
Derick Kelso [00:19:30]:
Yeah, and so that's one of the great things about Service Autopilot. It's got the ability to store your card and payment information in there. And we actually require all of our customers to have a card on file. And if they do not have a card on file, we typically don't work for them. There are some exceptions, like our landscape jobs occasionally, but it's few and far in between. The system stores all the payment information securely, so even the staff members that are on site, they're not able to go in there and just click on there and view your entire credit card number. The only person that sees that is the person inputting it into the system and then nobody sees the full thing after that.
Jack Jostes [00:20:10]:
Cool. All right, so back to the original task at hand, which is what do they buy first? They buy lawn mowing. They get on recurring monthly billing. And are you doing weekly mows?
Derick Kelso [00:20:22]:
Correct.
Jack Jostes [00:20:22]:
So now I'm on weekly mows. And then how do you upsell to your customer? Once I'm on kind of the recurring lawn mowing plan.
Derick Kelso [00:20:32]:
So we've got automation set in place to send out notifications about our different services throughout different time periods in the year. If there's a service specifically that we're looking to try and build up, well, then we'll throw out that automation. But everything right now is automated. So we'll typically send out emails. The customer will simply click on that hyperlink. Let's say it's for aeration. Customer gets that email, says, hey, we're starting up our aerations. Just wanted to see if you're interested.
Derick Kelso [00:21:03]:
Customer will simply click on that hyperlink. It'll send a message to our office staff members and then our office staff will reach out to them and then get it going from there.
Jack Jostes [00:21:11]:
I love that. Just click on this link if you're interested. And then not only are you doing this email automation, you're also picking up the phone and calling people. So tell me a little bit. I think you said that you guys did, was it 6,000 phone calls?
Derick Kelso [00:21:29]:
Correct.
Jack Jostes [00:21:32]:
Over what time period and how many people we're calling? That's a lot of phone calls.
Derick Kelso [00:21:38]:
Absolutely.
Jack Jostes [00:21:39]:
So tell me about that.
Derick Kelso [00:21:44]:
We've been doing Christmas lights. However, we've refined our process now and so we're continuing on that. And in order to grow that, well, then we had four office staff members and then our office manager as well as our boss Justin. They made a few calls as well. But specifically there were four people making these outbound calls. We started off in early October time frame.
Jack Jostes [00:22:10]:
And were these two existing customers or were these new? Like where did you get a list of people to call that was that large?
Derick Kelso [00:22:19]:
Yeah, so our current customer base is 4,000 people. And then we've also got leads on there that have been generated through SEO from your company and then through other means as well. And so anytime we make contact with a customer, potential customer, well, then we'll take that information and put it in the system and it stays there and we'll continue marketing out to those people as well.
Jack Jostes [00:22:44]:
Yeah. So I really enjoy working with you guys because you have these things in place and we contribute ideas to them, but you execute them and you're taking what I would call a multimedia multi step touch, meaning so there are multiple steps of like, okay, we're getting leads from the Internet, from SEO. Yes. And we're taking our existing customers, they're getting marketing emails, they're getting automation and they're getting a phone call from a human being. So one of our core values is Be Human & Pick Up the Damn Phone.
Derick Kelso [00:23:25]:
I like that.
23:26 The Power of Multi-Media Marketing and Communication in Business
Jack Jostes [00:23:26]:
It's literally a core value of mine because it's how I grew the business when I was doing all of our sales or account management. Like when there's an issue with a customer, you're getting an email, call them, right? Call them and listen to them and talk to them. And a lot of times that'll resolve the issue and result in an upsell maybe at some point or at least retaining the customer. So I love that you guys did this call campaign. Did you have any kind of contests or anything associated with it to motivate the people? Because not a lot of people want to call hundreds of people. So how did you inspire the office staff of a landscape company to make 6,000 calls?
Derick Kelso [00:24:11]:
So we did put a few different programs in place for that. We set goals for how many appointments were set. So they made over 6,000 calls out and then we set approximately 175 appointments and then we closed a certain amount as well. And so we set goals for reaching 50, 100 and150 and 200. And then, so one of our goals was going out to eat, getting lunch in the office, taking everybody out for a half paid day, a full paid day, $100. And then there was also a pretty big party that we're getting ready to do for the office staff because they work so hard and tirelessly on it.
24:57 Building Incentives to Encourage Employees to Hit Goals
Jack Jostes [00:24:57]:
So I like that you've built some incentives in there, some paid time off, some basic stuff, lunch. I think having those little prizes along the way can make it fun. Everyone comes to me and says, hey, I want more maintenance, I want more lawn mowing clients, I want more maintenance. I'm doing a ton of construction and I'm like, yeah, the Internet. Like, yes, let's do digital marketing, let's build out SEO content and let's go sell something, right? And I think I'm always like, well, who are we going to email? Who are we going to call? And so many people don't have that information at hand. They don't have a list of people, they don't have a list of emails. They don't know which customers bought which service or not. And I don't think you could really use Service Autopilot without knowing that. Or at least if you were, you'd be wasting your money.
Derick Kelso [00:25:51]:
Yes, absolutely.
Jack Jostes [00:25:53]:
So that's just one of the things I like about that, whether you're using Service Autopilot or even a spreadsheet, or even in your QuickBooks, like tagging your customers and your sales in a way for the services that they bought. So you can have a list of people who have not bought the thing you're trying to upsell. And that's where I would always start, is emails, phone calls, postcards. There's a lot of different things that you can do.
Derick Kelso [00:26:21]:
Yeah. Some other marketing that we tried out this year was the postcards, every direct mail and then also email blast, as well as our social media. And we didn't get as much activity from the mailers as I thought we would.
Jack Jostes [00:26:45]:
When were they sent?
Derick Kelso [00:26:47]:
So we sent out two different rounds. We sent out one in early October, which I think it might have been a little too early. And then we sent the last one out in it hit the week after Thanksgiving, and we got a little bit of generation coming from that last one. But even then, I think the timing might have just been a little bit too late, whereas I think we should have done late October and early November.
Jack Jostes [00:27:16]:
Are you talking about for holiday lights?
Derick Kelso [00:27:18]:
Correct.
Jack Jostes [00:27:18]:
For Christmas lights?
Derick Kelso [00:27:19]:
Yes, for Christmas lights. So with each service, you just always have to make sure that it's timed correctly because, like for mowing, I'm not going to start marketing to customers in November time frame to say, hey, we're getting ready to start up mowing because it's still quite a few months away. Typically, people aren't thinking that far in advance, although those that are are definitely a Hell Yes Customer because they're planned out and they know what they want.
Jack Jostes [00:27:50]:
Well, so I've done a lot of direct mail. I do a lot of direct mail to get my own clients, landscape clients. And one of the things that I found and that I believe and I do is multiple mailings over time to the same list. Some people do brand awareness advertising, which I don't recommend. And that's basically like, hey, here's this piece of paper with my logo. Isn't it pretty? And direct response marketing. There's an offer, there's some sort of offer and incentive to respond, a call to action. And by the way, here's my logo. So even if I don't take the offer now. I'm still seeing your logo and I'm seeing your brand. I don't know what the offer was on your postcards, but I think hitting that, I wouldn't give up on it. And giving them an offer and a deadline to reply can help you get a better response.
Derick Kelso [00:28:47]:
Yeah, so we actually sent out a gift certificate with those mailings.
Jack Jostes [00:28:50]:
Okay.
Derick Kelso [00:28:51]:
And it was $150 off of their overall total purchase price for the lighting. And then we sent out another call to action throughout email and offered them a free wreath. And so we actually got a little bit more traction off of that.
Jack Jostes [00:29:11]:
But weren't those probably your existing customers on email?
Derick Kelso [00:29:14]:
Correct.
Jack Jostes [00:29:15]:
Yeah.
Derick Kelso [00:29:15]:
Existing and leads.
Jack Jostes [00:29:18]:
Yeah.
Jack Jostes [00:29:19]:
That's good.
Derick Kelso [00:29:21]:
One of the biggest things that we've heard and actually seen firsthand is that our landscape clients might not necessarily be our Christmas clients. So finding the difference between the two in Service Autopilot, you can't keep those lists compiled separately, but you're able to refine a lot of search options on there for spreadsheets that can actually tell you which ones are your Christmas clients. Part of it that goes into it as well is obviously the sales process, too. That makes a huge impact. And we shortened ours down. We offered Zoom and then sent customers estimates without even having to go out to their property because of some of the measuring software we have now.
Jack Jostes [00:30:06]:
Yeah.
Derick Kelso [00:30:07]:
So it was pretty cool. I think we'll just have to do a better job closing next year.
Jack Jostes [00:30:15]:
Yeah.
Jack Jostes [00:30:20]:
How are you going to close them? What do you got in mind?
Derick Kelso [00:30:26]:
I got to think of something.
Jack Jostes [00:30:29]:
Just show up at their house and close them? No. I don't know. No, I love it. You guys are doing great. And yeah, there's always room for improvement. But you did add, what was the total net number of clients that you added this year for holiday lights?
Derick Kelso [00:30:46]:
42.
Jack Jostes [00:30:46]:
Yeah, that's pretty solid.
Jack Jostes [00:30:48]:
And are you going to renew them next year?
Derick Kelso [00:30:50]:
Yes.
Jack Jostes [00:30:52]:
There you go.
Derick Kelso [00:30:52]:
Everybody's on auto renew unless you have a landscape.
Jack Jostes [00:30:56]:
So getting a Google review from them this week while they're still remembering what a great job you did at Christmas is, I would say one of the top things you could do to increase your close rate and your overall marketing. Because when I get a postcard and I'm like, who are these people? And I Google them, if you've got hundreds of reviews, right. It makes it easier for me to trust the postcard. I haven't met you. I'm going to just trust that all these reviews are there. Well, Derick, I've really enjoyed talking with you. Thanks for coming to Lyons. And for people who are listening or watching that want to check out your website or network with you, how can we connect with you?
31:41 Connect with Derick at All Purpose Landscaping
Derick Kelso [00:31:41]:
Yeah, so you can reach us, just go online to www.allpurposelandscapingllc.com. We've got a Facebook page as well. Otherwise you can reach out to us via phone. Our phone number is 719-240-3167 and we've got office staff there between Monday through Friday, eight to four during wintertime frame, and then eight to five during all other times of the year.
Jack Jostes [00:32:10]:
Cool. Well, thanks so much for coming on The Landscaper's Guide. It's been fun and I hope to have you on again sometime.
Derick Kelso [00:32:16]:
Absolutely. Thanks for having me.
32:18 Invitation to Visit the Ramblin Jackson HQ in Lyons CO & Shoot Marketing Videos
Jack Jostes [00:32:18]:
All right, everyone, thanks so much for checking out today's interview. Derick and I had a blast filming stuff. We did a client story. I did a promo video for them. He came out to the studio here in Colorado, and he was the first client I've had in my mind for years to have this push pin map and have clients come here and push a pin into the map and eventually fill it up all over the place. So our mission is Helping Small Businesses Ring the Bell, and my vision is to fill up this map. That's where we're heading with snow and landscape companies all around the country. We have a lot of push pins to put in here, but Derick put the first one in today.
Jack Jostes [00:32:59]:
We have a ton of clients, and if you're watching this video, if you're a client, come on out to Colorado, come to the studio. We'll do a podcast interview. We can shoot some footage for your marketing, and I'd love to take you out for some amazing barbecue and then have your pin in the map. I'm going to start adding them myself, but that was just kind of a cool thing that I've been thinking about for years, and we finally did it today. Kind of a simple thing, but I don't know why it took me so long to get this push pin map. Going, but we finally did it.
Jack Jostes [00:33:30]:
So thank you, Derick, for coming and doing it. That was really cool. All right, well, I hope you enjoyed this conversation. I liked it because there's so many things that they're doing well from their automation, the different types of marketing, calling people on the telephone. They're hungry and they're going for it, and they're doing a lot to get the sales result. And I think that's what you need to do to grow your business, especially in this market. So hopefully you got a ton of great ideas. And again, I'd love to send you a Landscaper's Marketing Toolbox with a bag of beef jerky.
Jack Jostes [00:34:06]:
So tell me where to send it at landscapersguide.com/toolbox So check it out again. My name is Jack Jostes, and thank you so much for listening today. I look forward to talking with you next week on The Landscaper's Guide.
Jack Jostes [00:34:33]:
So it's kind of being the less fishy person. And then again, like, basic stuff of doing what you said you were going to do, and you'll win. You'll win. You'll be fine.
Derick Kelso [00:34:51]:
Yeah, less fishy. I like it.
Show Notes:
Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
Check out All Purpose Landscaping here: www.allpurposelandscapingllc.com