Have you ever had a big sale on the line that suddenly went dark and you haven't heard from them a while, but you think they might buy, or is it time to reactivate your current clients for spring cleanup or fall cleanup? Well, in today's video, I'm going to share with you how you can reactivate lost landscaping leads fast with one really simple, tiny little email. That's very easy and effective. If you're new to this show, my name's Jack Jostes and I run the Landscaper's Guide To Modern Sales and Marketing. This show is all about helping lawn and landscape contractors increase their profit. So you can enjoy a better lifestyle by working with more of the right customers, having the right people on your team and enjoying your life. So, check out today's episode to learn how to write this one amazing email. And by the way, if you don't have a copy of my book yet, go ahead and grab one at LandscapingBook.com. They're free. I'll send you one in the mail. So let's dig into today's episode.
So let's dig into how to reactivate lost landscaping sales fast with one simple email. And before we dig into this much further, I have to give credit where credit is due to first, my business coach Wayne Herring, who taught me about this. And he learned it from the original creator of it, which is a copywriter named Dean Jackman. And Dean has a book called Email Mastery which dives way into this, and definitely recommend checking out Dean Jackman, amazing copywriter. This is called the spear email. Dean actually calls it the nine word email. I learned it as spear, which is an acronym first for short personal expecting a reply. And the beauty of this email is that it's expecting a reply. It creates a little urgency and the feeling that I better at least reply to this.
And this is why it's so great for reactivating sales who are in your pipeline or that have gone dark, or maybe there's somebody that's in your database that you want to just reach out to this short type of email can work really well. Here's an example of one subject line. First name. Do you want to do spring cleanup question Mark. Amazing question. And it looks like a personal email because it is then the email says, Hey Jack, would you like for us to do your spring cleanup this year? Question Mark. Thanks Jack. So this is amazing because it's so short and personal and it's expecting a reply. So this is just an example and I do use my, I use HubSpot for my email marketing, and sometimes I send these out where it auto-populates the first name, but really the most effective way to do this is to personally actually send them just from your regular email inbox, because you're going to know who these clients are.
And the cool thing is you can pop them off or really fast. I'm using either HubSpot email templates, or if you're using Gmail, checkout canned emails. It's a, it's a way of making a template. I know outlook has ways of using templates, but you get the idea. So who should you send this to? This is important here. One of my favorite marketers is Dan Kennedy and he talks about three things in marketing, which is the right market with the right message with the right media. So the media here is email. And now we need to make sure that we're sending it to the right market. That's what we're going to dig into next with the right message. So a lot of people, I think fail at email marketing because they send the same message to all of their people in their database, including their friends and family, get that their clients get it, their potential clients, the people they met networking, get it.
If you really want to nail it with this, get specific. And so here are three key examples of people that you could send a spear email to, to reactivate some sales, which leads have received a proposal, but you never followed up with them. I consult with hundreds of contractors, lawn and landscape contractors remodelers around the country. And I'd say that this is one of the top mistakes that I see is they put so much effort into getting an appointment, getting to the phase where they're going to send a proposal and then they never follow up. Right? So we've all done it. We all get busy. We let things slip through the crack who has received a proposal, but you haven't heard back from them. You could simply look in your sent email folder. If you don't have a CRM where you're tracking all this stuff.
Look through your calendar or your board or wherever you're tracking this who has already been sent a proposal, but you haven't heard back from them existing clients. Yes. Send this to your clients. This is so amazing for generating spring cleanups, fall cleanups lighting. Hey Jack, did you know that we offer exterior lighting demo demonstrations for free? Want me to come and set up a demo for you? Amazing. Right. So I talk with contractors all the time. They want to sell more landscape lighting and check out our previous episodes here, where we interviewed Nate Mullen, the lighting landscape, lighting sales Bible author. So just think about what are, what are upsells that you could make. Maybe you did phase one of somebody's outdoor living outdoor kitchen area, but you know that they need a seating wall or a fire pit or whatever part that you didn't get to do.
The first phase last year or two years ago, go through and send those people an email because I bet that you could reactivate an upsell pretty quickly. If they already know you, like you trust you, you've already done a good job for them in the past, you should absolutely be reactivating your existing clients. And lastly, your current clients where you're awaiting a decision, maybe you need them to sign off on what kind of pavers you're going to use, or what kind of plant selection or on a certain phase of design or whatever, whatever you're waiting for. A decision on that's holding up your project timelines, that your projects are stuck, a spiritual Larry, have you decided which patio pavers you want to use? Would you like this one or this one?
A lot of times, people just get busy. They forget to reply. Those are three people that you could send it to right away. So I hope you found the spear email tactic very helpful. And I dare you to send out 10 this week. The beauty of these is they don't take long to write and they have an enormous response rate because most people are going to open them on their smartphone. And if you make it simple and easy to read on a smart device they're going to be able to respond to you very quickly. So go send out 10 this week and send me an email. If this tip helped you make some money, send me a, send me some dollar signs in the subject line to firstname.lastname@example.org. I'm serious. I love seeing these things. I love hearing these stories. By the way, you know, this is just part of the customer journey.
So, you know, people are going to discover you online. They're going to do online research. They're going to contact you. They're going to buy from you. And I really see this spear email is focusing. This is the customer journey from my book, get found online. I'm in that contact phase, in the sales phase, in the followup phase to get Google reviews or testimonials or referrals, even you can use this in so many ways. And in order for that to happen, you've got to be generating highly qualified leads. And that's why I created something called the foundation of digital marketing. This is going to help you make sure that you're going in the right order, establishing what I call the foundational three, which is your branding website and SEO. And, this foundation of digital marketing is going to help you prevent common pitfalls of doing marketing out of order.
That doesn't work. So I'd love to send you guys a free copy of my book, get found online, the local business owner's guide to digital marketing. It was a bestseller on Amazon. And I realized that I was paying so much to Amazon. Then like, what if I just sold these privately and donated what I would have paid to Amazon, to a nonprofit that I care about? So if you order your book through landscaping, book.com, all I ask you is that you pay for the shipping, and then I'm going to pay $10 to the national association of landscape professionals. I'm still working with them on finalizing the details, but we might be creating a scholarship or it might be going to the industry growth initiative. In any case, it's going to help grow the green industry. I want to give back, want to get you a book. So if you don't have one of these already, it's a great summer read and it'll make you some money. So order yours today LandscapingBook.com and thanks so much for checking out today's episode. Now go send an email to somebody right away, make a sale, get the book, talk to you soon.