TNLA's Hort Forum
January 6-8, 2025 in Dallas, Texas
Session 1: The Landscaper's Guide to Sales & Marketing in the *New Normal* Economy
Presented by Jack Jostes
January 6, 2025
12:35pm to 1:35pm CT
Llano Estocato Room
The Covid-19 work-from-home stimulus-money-surplus boom honeymoon is over. Interest rates are climbing, inflation is rampant -- we’re in a recession. How will you adapt your sales & marketing? How will you prepare your sales team? How will you systematically train your customers to buy from you instead of a competitor? In this workshop, Tree of Good Fortune author Jack Jostes will reveal battle-tested direct response marketing strategies + fresh marketing tactics to help you thrive in this new economy.
During this Session You Will Learn
- Foundational Marketing Elements Which aspects of the Tree of Good Fortune are still relevant?
- Budgeting Should you increase your marketing… or reduce it to save money?
- War Stories From Landscapers Who Have Been Around The Block See select video clips from Jack’s conversations with multiple, successful 30+ year landscape veterans who have weathered multiple recessions
- Direct Mail How to proactively market your hell yes customer with highly trackable direct mail
- Pricing Strategies + Positioning - How to stop losing on price… even in a recession
- Sales Process - Essential sales process milestones to close competitive sales
Session 2: Brand Your Sales Process to Get the Owner Out Of Sales
Presented by Jack Jostes
January 6, 2025
1:50pm to 2:50pm CT
Llano Estocato Room
Good news: you, the owner, are great at sales.
Bad news: you, the owner, are great at sales... you are the bottleneck to the growth of your company. I bet you're reading this at 11:07 p.m.... up late working again. The best news: It IS possible to get OUT of sales. If you don't brand your sales process, you might just have to work another 80-hour week next week, just like I did - for years - until I learned, and implemented, so key sales strategies that work for my clients.
During this Session You Will Learn
- Increase your close rate which will save you massive time
- Create a repeatable process that attracts both customers AND employees... Employees LOVE it when there's a solid process
- Free up your time to grow the business
- Set your business up to grow, scale - and be even more sellable
Meet Your Presenter: Jack Jostes
Jack Jostes is the CEO of Ramblin Jackson, a green industry digital marketing and branding agency that helps landscaping companies throughout the country attract more qualified customers with professional branding, digital marketing, sales consulting, website design, and search engine optimization.
The author of the The Tree of Good Fortune, Jack hosts the weekly YouTube show + podcast, The Landscaper’s Guide to Modern Sales & Marketing. Jack has been featured in Lawn and Landscape, Colorado Green, Turf, Inc., and other green industry and business publications.
He regularly speaks at regional, national, and international business conferences, including green industry events like the ProGreen EXPO, Farwest Show, National Association of Landscape Professionals (NALP) events, and the TNLA’s Nursery Landscape EXPO.
He lives in the foothills of Colorado with his wife and two boys, where he enjoys homeschooling, playing bluegrass mandolin, fly fishing, bowhunting, and spending time in the great outdoors.